Archive for October, 2008
Does Your Business Need a Search Engine Marketing Consultant?
Many businesses in the UK make the mistake of not using a search engine marketing consultant, especially when they are first contemplating whether or not to design and implement an Internet website. In this article, we’ll answer some of the commonly asked questions about search engine marketing. (read on...)
Free Traffic With Search Engine Optimization
Of all of the different types of traffic that you can get your website, free traffic has got to be the most enjoyable. Knowing that you’re getting people from all over the world who are interested in what you have to offer can be a real rush, especially when you don’t have to pay a penny in order to achieve it. Not only that, many of the free methods of getting traffic to your website produce some very targeted visitors. This can not only help your hit counter to spin, it can increase your bottom line by a considerable amount. (read on...)
Why All the Search Engine Secrecy?
The search engines try to be good at keeping their methods of ranking websites top-secret. You never quite know exactly why such-and-so company wound up in the #1 slot and your company is way down on page 3. You wonder if it’s because the search engines like it better. Or because it knows the secret handshake. (read on...)
Marketing Chat - Competitive Analysis Quick Tips
The first thing I do before find my competition is finding the appropriate keyword for what I’m trying to accomplish. My primary task is finding a list of keywords. “To find a keyword” There are many ways to go about this task. But the easiest and time permissive way to me is the keyword tool at SEO Book.com. This tool allows me to get a nice gauge at what keywords are within my competitive range, it also gives me list of keywords that can be the starting point for an effective organic search campaign. When I find a list of keywords, I like to give each one a score by relevancy. How the keyword fits in to my over all goals is how I normally judge a keyword’s relevancy, for example if my goal is lead generation or sales, each keywords are assigned a different value, There are many marketing e books online that will help you with this task if you are a newbie. After narrowing my keyword list to keywords that are conducive to my overall goal, I now need to find the competitive value of each keyword. (read on...)
SEO Secret - Sort Your Content Into Silos to Make Hay With the Search Engines
Did you realize the organizational structure of your website plays a key SEO role in a) getting your website ranked properly in the search engines and b) helping your visitors find what they’re looking for? Proper site organization is a key SEO strategy because it eliminates distractions - for both the search engine spiders and your human visitors. And the way to accomplish that is to organize your site by keyword theme and organize those themes into separate “silos.” What’s a silo? (read on...)
Tailoring Keywords For Success
Here’s a great tip for making money online. Use Google to help tailor your keywords. You can do this by testing out different keyword phrases and see just how many sites Google brings up, using those words. (read on...)
Guerilla Link-Building - How to Get Inbound Links From Relevant Websites
Search engine optimization professionals know that link building »”>link building is essential to getting top search engine rankings. That’s because inbound links play a role in how your site is ranked by the search engines. (read on...)
3 Ways to Dramatically Improve Search Engine Rankings - Part 1
There’s lots of talk about ways to improve search engine rankings, and it’s clearly a very emotive subject with many people amongst the so-called ‘internet SEO (search engine optimisation) experts’ fraternity, all of whom often have differing opinions about what gets a website ‘ranked’. (read on...)
Improve Search Engine Rankings - More Free Traffic to Your Website
Firstly, let me clarify now what a search engine ranking is. When someone makes a searches using Google, Yahoo, MSN or many of the numerous smaller services, they type in something they want to know about - this is called a ‘query’. When they enter that ‘query’ they are then presented by a whole list of results. This list of results is often termed Organic results. These are different to the Sponsored results that often appear down the right hand margin of the search results page, and sometimes can appear at the top of the page shaded in a slightly different background color. (read on...)
Writers Offering Relevant Content Should Remember Trade Publication Example
Offering relevant content is simple if you swim in it every day and you have reasonable skills in writing and communicating. It’s clearly one of the magic bullets of effective SEO. Often that which is simple however, is not always easy. A trade publication offering relevant content is a perfect example of how a writer seeking Internet relevancy should think. (read on...)
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