Stop Selling Ice Cream to the Eskimos
Would you sell ice cream to the Eskimos in Alaska? Of course you wouldn’t.
However everyday many AdWords advertisers are doing just that without realizing it. They are advertising their products in countries and regions that are simply not giving them a decent return on their advertising investment.
My example of ice cream to Eskimos is extreme but the principle is sound. Even if your product would sell into the location you are trying to sell, it might be that your advert just isn’t connecting with the people there.
So how do you find out which locations are responding well to your advertising and which are not?
Well Google have recently released a new report to its AdWords Report Center that does just this for you.
The new report is called the Geographic Performance report and you can find it in the menu for all the other standard reports.
With the report you can get a great understanding of the impact of your campaigns and AdGroups across all the geographic locations you are advertising.
You can find out about impressions, clicks conversions and all the usual statistics such as average cost of click etc.
This information is just another invaluable tool to allow you to target your campaigns more closely to the successful markets and get more return on your AdWords spend.
Well you can thanks to a new report that Google have released to its AdWords Report Center.
The new report is called the Geographic Performance report and you can find it in the menu for all the other standard reports.
With the report you can get a great understanding of the impact of your campaigns and AdGroups across all the geographic locations you are advertising.
You can find out about impressions, clicks conversions and all the usual statistics such as average cost of click etc.
This information is just another invaluable tool to allow you to target your campaigns more closely to the successful markets and get more return on your AdWords spend.
If I had one complaint about the report at the moment, it is that it will only deliver the results on a day by day basis over the time that you select for the report. I would prefer to get a summary Region and Country/Territory. Still there is the export to Excel option and this will allow you to create your own summary totals.
