Email Broadcasts Online - A Tested Methodology That Works! Part 2 - Do They Know, Like and Trust You
In any online marketing endeavor, people will open emails from others that they know, like and trust. And as outlined in Part 1, the email should also answer the: who, what, when, where, why and how questions.
Here’s how I do it. First, I write down the date, which is an unarguable truth. This is a truth that can’t be argued. If they’re receiving the email on a specific date and you write down the date, then that’s an unarguable truth. You’re just one step closer to becoming and being perceived as a truth teller.
That’s the when right there, you’ve covered it immediately as far as the email is concerned. Then the who, who is it from? The from line is incredibly important, because that’s what they see before they open the email. In fact, the from line is the most important thing for emails and the subject line is number two.
Before they read your email they’re asking themselves who, not what? I’ll prove it. If I get an email from a family member I will read it no matter what, even if it’s about a what I don’t care for. Even if it’s a business scam I’m going to read it because it’s from a family member. I love my family therefore I read it.
If it’s from someone I don’t recognize I may delete it. The reason spam is deleted is because it’s from people you don’t know. You don’t typically consider spam to be from people you do know. I don’t know whether you believe that or not.
The first question people ask themselves when they’re receiving is who? Who is it from? Make sure the from line or the who is recognizable and that you never change it; it always stays the same to the character. Why? There are many tips just in this one tip and question being answered, so listen carefully.
The reason you don’t want to change your from line ever is, because if someone has a spam filter oftentimes they’re tripped up by your from line. It could be a name or email address. Typically, it’s tripped up by your email address and many people like to get tricky; many I know.
They change their from line, but guess what? It’ll get caught in the spam filter such as Spam Arrest, then someone will have to go in there and uncatch it; they have to let it go, because not everyone checks their spam folder.
If you’re white-listed on someone else’s list, meaning if someone is receiving your emails or you’re white listed then you won’t go into their spam folder. You’re not black-listed you’re white-listed, so make sure you maintain that status and never change your from email address.
How many times have you changed your from email address when you’ve sent out emails? You’ll get caught up in the spam filter. Keep your email address the same.
It wasn’t like this in the beginning, but these days you must keep the from line the same. If it’s a name or physical email it doesn’t matter, keep it the same to the character. That’s before they even read the email.
Look for Part 3 of Email Broadcasts Online - A Tested Methodology that Really Works… “Get Them to Open it Now!”
