Use of Banner Advertising in Your Business

October 12, 2008 by Butterfly Filed under: Banner

Purpose: Find out the exact purpose of your banner campaign. What will your banner promote? Categorize your banner according to your purpose. Most common purposes of

banner ads are:

1. To sell products or services.

2. To promote a brand.

3. To increase the number of hits on a website.

Target Audience: Your target audience is a deciding factor, literally. Hence, identifying them is an indispensable step towards achieving effective banner advertising. The audience can be from the same industry or a different one, possessing different traits and preferences. To cater to all of them, you require a banner that would appeal to them through as many different channels as possible.

Exposure: This is another key area and needs to be handled with utmost care and thought. The world today is more concerned about the brand name than anything else. Hence, putting two and two together, it pays off tremendously if you contact big sites with more popularity, for it will increase the number of clicks and hence the number of visitors on your site.

Include URL: Don’t forget to include your website address in your banner. If the purpose of your ad campaign is only to promote your brand name, then make it a point to include at least a small font size logo of your brand in the banner. If not the logo, then put up your website address.

Identify Your Competitor: Keep your friends close, your enemies closer! Whereas that might not be the case for many things, in the field of Banner Advertising, it’s an established mantra. Dig around for your competitor’s banner designs, their websites and the web sites on which they promote their banner. Make your banner different or else it will easily slip into obscurity.

Numerous Banners: Every viewer has a different taste and a different choice. It’s difficult to determine which banner design will attract more viewers. So it’s better to use several banner designs for a single ad campaign. By doing this you can identify which banner design is most liked by the viewers.