Kiss Your Way To More Web Site Traffic With Banner Advertising
Very seldom do you visit a web site that is free and clear of any banner advertising. We always have to scroll past banner ads. They literally appear everywhere these days whether the adverts are at the very top of the page, running down the right side of the page or at the bottom of the page. And let’s not forget the infamous pop up ad! Each banner ad is vying for our attention, wanting our clicks to raise their profile and web site traffic. The very idea behind the advertiser running a banner advertising campaign is to increase their web site traffic by drawing you in with their ad. You may notice the ad promising you information on something unbelievable or an offer that you can’t pass up! The banner advertising will be a well-crafted message with action verbs that serve as a call to action. This call to action is typically you clicking the advertisement and boosting their web site traffic. Good banner advertising is typically brief, clever and informative while also leaving the viewer wanting more – giving them no choice but to click the ad!
There are only a few seconds to entice people into clicking your banner advertisement and potentially becoming regular web site traffic, frequent visitors, paid subscribers or customers at your site. It is important to avoid two common mistakes in banner ad creation.
Many times someone will mistakenly feel the need to be obnoxious with their ad in an effort to make their banner advertising stand out from other ads. There will be constant animation, tons of Flash, celebrity pictures, sound effects and loud colors. You want your banner advertising to lift web site traffic rather than annoy every set of eyes your ad will meet. Also, be conscious of the content of the web sites that you are placing your banner advertising on.
In general, most graphic designers, when it comes to banner advertising, follow the KISS method of marketing. Keep It Simple and Stupid. Now, when we say stupid, we are talking about making sure your tone and the wording aren’t overly complicated or above the heads of the general audience. There isn’t enough room within a banner ad to post every single detail about your company or product. The dimensions of banner advertising don’t provide the space to be too wordy or descriptive. Remember, the goal is to turn the people seeing your ad into web site traffic. They will have plenty of time to learn the specifics about your site… when that person actually clicks your ad and browses your site for more details! Keep the message of your banner advertising concise and to the point!
Instead of writing long descriptive text and, worse yet, fitting more and more text into your banner ad by animating frames or using a Flash presentation, keep the wording short, the font size and style large and prominent, so your banner advertising will catch the eye.
A creative and well though out banner advertising campaign will always remain an effective way to attract interest and increase your web site traffic!
