Kick-Starting E-mail Profits Growth From One Single Shot!

October 28, 2008 by  Filed under: other 
 

Perhaps the most critical step in guaranteeing the success

of your e-mail promotions is to send your messages to a

targeted list of opt-in subscribers who have specifically

requested to receive information on a particular topic from

you. That’s your “in-house” email list.

Sooner or later, you’ll face the same challenge: how to

build a list of qualified, targeted prospects from scratch.

When it comes to building an e-mail list, online marketers

tend to spread on too many options. Offen, they neglect to

focus on a single promotion ’til the end and exploit to the

fullest potential. Here’s an example.

Suppose you run a newsletter and have a web page or popup

window which invite prospects to subscribe. As a reward

for giving their e-mail address, you offer them a bonus.

That’s fine — but not enought! You are loosing money simply

by leaving empty profit places in your message.

Wouldn’t be nice to build actually 3 different mailing lists

from one “stroke”? Of course! For better understanding, I’ll

stick with the same newsletter example. So, clear-up your

newsletter invitation and insert couple of extra carefully

selected phrases. Follow these steps:

Step #1 Insert a Newsletter Subscription

Obviously, this is your primer objective. A new subscriber

is a potential new source of profit. It is a common sense to

tell people what to expect up front. The more relevant seems

your offer to the desired relationship, the better.

Step #2 Insert a Special Report

Be smart: upload your report to an autoresponder. The trick

is to provide high-quality content AND an offer that will

earn you a profit!

You know the rest: the autoresponder send out automatically

additional reports and follow-up messages to those who get

the initial report. The results: more sales and profits.

Step #3 Insert an eCourse

Each lesson of the eCourse provides at least one offer (and

usually multiple offers) for the reader to consider. Many

buy, some don’t. But it’s another automated profit system.

Step #4 Insert a Mystery Bonus

Mystery bonus? Yes! People universally love mystery. Be sure

you won’t let the prospects know what is all about up until

they subscribe.

What you need at this point: an ebook that is coded with

your own affiliate links! (Psst… invite them to pass it

out as an incentive!)

The final results: 3 separate lists (from newsletter

subscription, special report, and ecourse) and a viral

marketing tool (the mystery ebook)! Everything easy to set-

up and ready to upload to your web site in less than an hour

of work. Not bad!

Things to remember BEFORE you implement this e-mail

marketing strategy:

– be accurate and clear with your messages.

– spell out features/benefits/advantages in your offer.

– don’t go only after e-mail list quantity. Your e-mail list

should balance QUALITY with QUANTITY issues.

– ALWAYS provide high-quality content.

– implement your system ON EVERY PAGE of your web site.

– always use professional sequential autoresponders to

PERSONALIZE each of your e-mail messages.

– test subject lines and messages until you get the highest

results.

– check your messages to make sure links work properly.

– use high quality graphics to first-impress.

– NEVER forget to ‘THANK YOU’ prospects once they give you

their e-mail address.

– ALWAYS allow prospects to self-remove from your e-mail

lists.

———

Attention Ezine Publishers/ Site Owners

Feel free to reprint this article is its entirety in your

newsletter/ ezine or website as long as you leave all links

in place, do not alterate the content and include our

resource box as listed above. If you do use the material

please send us a note so we can take a look. Thanks!

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