Why Buy a Domain Name?

October 29, 2008 by  Filed under: other 
 

You have decided that it is time to put up a website or a blog for your business. Excellent decision. Now it’s time to think about the domain name. You can elect to go with one of the many free hosting options available, but you cannot choose your own domain name if you go that route.

There are a number of very good reasons why you should buy a domain name for your website or blog. Having your own domain name will instantly give your site a more professional appearance, and more credibility.

Think of it like a postal address, it looks much more professional to see a physical address as opposed to a P.O. Box address. The same idea goes for your web address. You don’t want to use an address that thousands of others are using that is identified by random numbers and letters.

Another reason to buy your own domain name is name recall. If you select a catchy domain name or one that relates well to your business, people will be able to remember your web address and visit more often.

A big benefit of owning your own domain is control. You will own the domain as long as you pay for it. You can move it to a new host if you want to. You can change the theme of it. You can change anything and everything about it. You control it.

If you are promoting affiliate products, it is highly recommended that you purchase your own domain name instead of strictly using the cookie cutter sites that some affiliate programs offer. Yes, they are usually free and the hosting is likely free or discounted. Remember, you get what you pay for.

Imagine that you have spent several months on a marketing campaign to drive traffic to that affiliate site. Sales are starting to come in and all is good. Then one day the affiliate program shuts down for one reason or another. The site is gone, the hosting is gone, and all your traffic driving work has become useless.

If you are wise and you have purchased your own domain name, and an affiliate program that you are promoting becomes obsolete or you just decide to promote something else, it is not a big deal.

You simply go in and change the content on your pages and link to a different affiliate product.

Your pages that you have worked to build traffic to are still intact. It is merely an inconvenience instead of a tragedy.

If you buy your own domain name, you will have a more professional looking email address. No more gmail or yahoo email addresses, unless that is what you want.

If you have any interest in creating a web presence that will be long term you need to purchase a domain name. Start building your online business in a manner that you consider permanent and long lasting. Using cookie cutter sites and free sites do not convey a feeling of commitment to yourself or to your site visitors. Commit to your business and to your success.

Do a little brainstorming, and learn how to buy a domain name.

The cost is minimal when compared to the lasting benefits it will bring. A domain name can give a solid base for building a successful online business.

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