Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don’t have to worry about having your own product. (read on...)

Google AdWords: Like Playing The Lottery

A “dollar and a dream,” is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of “pennies from heaven” makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket. (read on...)

The Truth About Overture’s Pay-Per-Click Program

Before Google’s AdWords, Overture was the preeminent pay-per- click program. It’s still a monolith in its own right that deserves a closer look. (read on...)

Pay-Per-Click Fraud Exposed–Part II

According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. “Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks,” he said in a forum discussion. “I factor it in as a cost of doing business.” (read on...)

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a rip-off and a sham! (read on...)

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It’s a new phenomenon known as ‘keyword fatigue’, and it’s down to the overwhelming success of programs like Google’s AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding. (read on...)

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving? (read on...)

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer. (read on...)

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential. (read on...)

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium. (read on...)