Email Mistakes and How to Avoid Them
Most business professionals understand that when they step over the threshold at work each and every day, they are entering a professional environment where professional decorum is expected. For some reason, however, the same business professionals forget this little tidbit when they click over to their email. While there is no way to accurately quantify the number of clients that have been lost over the years due to inappropriate emails, the number is thought to be at least seven figures. Today, email clients have everything from grammar and spell checkers to loadable templates and much more. There is literally no excuse for any business professional to send out an unprofessional sounding email. Let’s take a look at some other common mistakes people make with their email each and every day.
Keep Personal and Business Email Separate
The average person today has several different email accounts. You have the ones that come with your Internet service provider, you may have a free web based one and you have a work one. It is essential that you keep the two separate, that way you don’t have to switch back and forth from writing casual emails to a family member to writing formal ones to your boss or to a client. If you can manage it, try to not answer any personal email at all at work so that there is never any kind of confusion or lapse in judgment.
Watch Mass Mailings
Recently, a high ranking official with an NFL team accidently sent a pornographic email to representatives from all the other teams and to the NFL front office by simply clicking one button incorrectly. We all receive mass emails from friends and maybe even from clients on a daily basis. Some are fun and cute while others are more serious. If it is at all possible, avoid sending out mass emails since the probability of something going wrong is greatly increased. A mass email also gives the impression that each person on the email list doesn’t deserve one-on-one attention, which can be alienating. It might take a little extra time, but there is a good chance this personal touch will be noticed and appreciated.
Eliminate Email Speak
As most of us have Blackberries on our hips and multiple cell phones at the ready, we have taken to the language of texting and emailing like a fish takes to water. While using “:p” and “;)” might work for talking to your child, it probably shouldn’t be used when talking to a potential client. It can be harder to break this habit than you think. This type of shorthand has become intricately ingrained in many people under the age of 35 who have been using the Internet since they were in high school. As more and more tech savvy graduates enter into the world of business, this problem is likely only going to get worse. Break the habit now or you will likely find yourself receiving a quite a lecture from your boss that will leave you.
