How to Ensure the Success of Your Website With Properly Structured Meta Tags

November 29, 2008 by  Filed under: SEO 
 

For a long time, most people believed that meta tags were the answer to get your website ranked high on a search engine and get it done quickly. Although they do help, meta tags are not a magic way to get your website ranked high. That is the first thing that you have to understand before you start using meta tags. Do not misunderstand, Meta tags will help you, and they will help you a lot.

However, there are other things that will have to be happening on your website to make meta tags successful. Today we are going to learn how to ensure the success of your website with properly structured meta tags. After learning this, you should be able to use meta tags in your website, or at least choose if you want to use meta tags in your website to help boost the ranking of your website faster.

First of all, what is a meta tag? This is a piece of text that is going to go into the HTML of your website that is not actually going to be viewed by the person who is viewing that website. In fact, meta tags are going to speak right to the web crawlers that are searching the internet for websites. These tags are going to give the crawlers special information about your website so that it knows more of what is going on. It can also help your browser to adjust to better view the website that you are on. Thus, you can see how meta tags are viewed highly by search engines. These are things that can truly increase the ranking of your website.

So why doesn’t everyone use meta tags? This is because not everyone knows how to do HTML. These are scripts that you have to enter into the HTML of your website that people are not even going to see. Thus, unless you are a person that is good with HTML you are not going to be able to do this anyway. That is why a lot of people hire people to help them make websites so that they can use things like meta tags. When structuring meta tags, it is most appropriate to perform a keywords research. That’s a sure way to build relevant tags that will generate a good amount of targeted traffic to your site. Make sure also to not spam your keywords in your title and descriptions tags or you will end into the black hole. While writing your home page content try to fit naturally your most important keywords in the page body. That’s what we call SEO copywriting. Your keywords density should not exceed 5%

Thus, to fully understand how meta tags work, you will have to do a lot of research on them. Otherwise, it is better to have someone make your website for you. One thing is for sure, meta tags are not going to hurt your ranking on a website, however, they may not increase it as much as you are hoping when not paired with other great SEO related content.

To Your Success!

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