The Hidden Secrets of Successful Relationship Marketers

February 15, 2009 by Butterfly Filed under: Email

Do Your Best To Make Your Intentions Crystal Clear From The Start

When people sign up to your newsletter, the first letter they get should be a personal message from you to them telling them what they can expect as a subscriber and why it’s a good idea to stay subscribed and read every single email you send them.

Almost no one does this.

Your first message sets the tone for everything you do later. If you don’t set the right tone up front, it’s going to take you a lot longer to “warm up” your readers before they’ll buy something from you.

When you make your first few emails about them and their needs, they’ll start to wonder if you have something for them to buy. That’s a good position to be in because it puts your readers in a more receptive mood when you actually do present them with a direct offer.

Put your own agenda on hold for a minute.

Remember this… Perception is reality. In other words, whatever someone believes to be the truth is the truth to him or her.

With that in mind, isn’t it in your best interest to “control” (as much as possible) what your readers believe to be the truth? You can control (to a great extent) how people perceive and react to you by carefully presenting yourself the way you want them to see you.

If you want your readers to respond to you in a positive way, you have to give them a solid reason to by giving them what they want before expecting to get what you want. This will become a lot clearer as you read on. Remember, people care about themselves first.

Think about it…

People have nothing to base their opinions of you on other than the person/image you purposely or accidentally present for them to judge. As soon as you do the same things most of your competitors do, you get labeled as one of them even if you’re not.

That’s why it’s so important to make your intentions crystal clear right from the start. Do something that your competition hasn’t thought of doing because they’re only thinking of themselves and what they want. Not what their readers need from them first.

Believe it or not, people can pick up on your intentions.

If they can’t (because you haven’t made your intentions clearly known) they’ll just guess at what your intentions are and for whatever reason, whenever someone has to guess at what your intentions are, they will almost never think of anything positive.