Blue
Red
Gray
.tel – A Unique Opportunity to Connect With Your Customers
.tel is different than other top level domains. When registering your .tel you will also automatically manage a web site where you can insert all your company contact data.
.tel aims at becoming the online directory when you want to find out how to get in touch with a company.
Should you invest in .tel? Like any other introduction we will surely not see the real potential for some time, however I envision .tel as a great opportunity to get in contact with your customers in the way that they prefer to communicate with you.
Basics like finding a tel. number or an email for a company branch in the Netherlands or the accounting department is a no brainer.
However this is a great opportunity to profile your company’s blog, Facebook profile, your Twitter existence, Digg etc.
Social networking is still not a focus for companies, but it will surely come. If you don’t have a Facebook profile for your company today, then you will in a year from now. Generation Y for one is expecting to find you there.
And there is already business to be done in the social networks. To give you an example last week the well known author Tim Ferriss (4 hour work week) recommended Neil Strauss’ new book on Twitter. Result: The book went from no. 512 to 36 on Amazon´s Bestseller list inside 12 hours!
Which .tel should you register: Not only is it important to secure your company name, but brands and generic business names will be good traffic drivers. If you are an adventure tour operator then get scubadiving.tel, safari.tel etc. When the competition realises what has happened, then you are already in front.
