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Email Marketing Tips – Connecting With Your Prospects
Do I know you? Probably not. But if you’re reading this, you do know me…sort of. Maybe you’ve read some of my other articles. Maybe you recognized my name from somewhere. Point is, I’m not a total stranger to you, if for no other reason than you’re reading this. Well, when you’re sending out emails to prospects, many of these people WILL be strangers. They may not know you at all. You certainly don’t know them. Sure, email marketing to a warm list is different from marketing to a cold one, such as somebody else’s ezine. But for the most part, a relationship needs to be established…what I call connecting with your prospects.
How do you connect? Well, there are many ways to connect with somebody. One way is to tell the prospect something about yourself. For example, if you’re an Internet marketer and you’re trying to teach others about marketing through your emails, maybe you might want to tell them how you got started. You might mention what it was like during the early years, especially if you were struggling. This will give them something to relate to. Most people just starting out are probably struggling as well.
Another way to connect is by asking the prospect what it is that they’re looking for. See, each person has different needs and expectations. The only way to find out what they are is to ask. That’s why I love sending out surveys in emails. I’ll ask people what specifically they want to learn. For example, if I’m sending out info on pay per click, I’ll ask them if they’re more interested in constructing ads or figuring out how to lower their cost per click. The more info you can get from the prospect, the better your chances of helping them.
Another great way to connect with the prospect is by assuring them that you’re there to help. Too many marketers give the impression that all they’re after is your money. What a novel concept it would be if somebody would send out an email saying something like, “Look, I really DO want to help you succeed. And to that end, I will stop at nothing to make it happen.” Wouldn’t this give the prospect a feeling that you actually care about them? Yeah, a novel concept indeed.
If you’re able to connect with your prospect you’ll have a much better chance of turning that prospect into a paying customer.
To YOUR Success,
Steven Wagenheim
