Email Marketing Tips – Do Your Own Thing

April 26, 2009 by Butterfly Filed under: Email

If you’ve been in the Internet marketing game for a while, then you probably belong to quite a few mailing lists. I know I belong to my share. Occasionally, you’ll get an email with a certain subject line, like when we had the Frank Kern “bad news” email. What usually happens after that is a ton of marketers jump on the bandwagon and start sending out emails with subjects “bad news.” Do you know what happens when they do this? In most cases, not much. I’ll explain why.

See, when somebody comes out with a unique subject or even a unique style of email, it’s new and fresh. Others haven’t seen it before so it has some effect, whether it be good or bad. That doesn’t matter as much as the fact that it does have an effect. Well, when other marketers “mimic” the tactic, it then becomes old. It doesn’t have the same effect anymore. As a result, the emails don’t bring in the kind of response that the marketer had hoped for. Perhaps if you’ve tried this yourself you have noticed the same thing.

It’s really like this in all walks of life. Anything original is going to usually come off big. Sure, there are first time bombs. There is never any guarantee that a new tactic will be a successful one. Some of the most original movies of our time, like Tron, were bombs at the box office. Still can’t figure that one out. Point is, the imitations are usually never as good, and certainly not if they are done to the letter. That’s why even remakes of movies have some twist to them, usually. Look at the remake of “The Day The Earth Stood Still.” It was actually quite different from the original.

Point is, you’re never going to stand out as a marketer if you copy your emails from somebody else. You just become a clone of that marketer, and not a very good one. So be original. Do your own thing. Come up with your own email ideas.

That’s how you become a successful email marketer.

To YOUR Success,

Steven Wagenheim