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What Will You Do With Your New Domain?
If you are in the market to buy a new domain, what are you going to use it for? There are really only three options here: building a website, selling or reselling the it, and parking it.
Building a Website
Any domain will do here. Domains ultimately don’t matter when comes to building a website. Again, look at Google and Yahoo. Maybe a better example is Squidoo. Before the website was built on Squidoo, the domain had no meaning and was probably not even worth the reg fee. But after the website has built, and the brand was established, the domain and the website become very valuable.
Now, this doesn’t mean some domain types don’t have an advantage here. Keyword Domains and Established Domains will give your website a boost before it is even created. If you buy a keyword domain and make the website about the keyword, then you will rank better in search engines. Same with Established Domains. The age and back links will help you rank better in search engines.
Selling the Domain
If you want to sell the domain, there are a few options. Established Domains are valuable because of the Age, PR, and back links. The older it is, the higher the pagerank, and the more (relevant) back links, the higher the amount of money you will get when you sell it. Keyword Domains are valuable because they can rank well for that keyword. The more searches per month the keyword receives, the more the domain is worth. Brandable domains are only valuable when they are short. 4 letters or less are very valuable, especially .coms. 5 letter domains are becoming valuable as more and more of them are taken.
Parking the Domain
The very best domains to park are ones that receive traffic, obviously. You can try pushing traffic to a domain, but finding one that already has traffic will be your best bet. Some established domains already have traffic, which makes them perfect fits for parking. Finding keyword domains and brandable domains with traffic will be hard, but building traffic on them just to park is a waste. Just build a website and keep all the money for yourself.
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