The Effectiveness of Email Marketing

May 4, 2009 by Butterfly Filed under: Email

If you understand the principles of direct marketing, email can be used as an advertising resource. Otherwise, you will lose much more in image than what was intended to win. It is amazing that the large amount of money and time that some companies and businesses lost in campaigning for unsolicited emails.

Decades of experience consolidated through direct marketing do not seem interested in the neo-mercenaries business online. Sending same advertising emails again and again are 100% unproductive and as if nothing repeats the experience.

How do you explain that on the Internet are moving more junk messages, which only dramatically congested network operations and increase the willingness of sour toward Internet advertising “virtual”?

Why Internet users are so upset with email advertising and why that are responsible for these messages and does not realize that they have the worst image strategy with these campaigns?

Do not waste money by buying lists of email addresses which are not in the name of recipients, or that you as the sender cannot control every message directed to a specific person.

Open your emails that arrive in your mailbox but did not come to your name? Almost all people absolutely do not, because they foresee that they will lose their time with an advertising message, unless you have subscribed to an offer explicit advertising.

The e-mails advertising cause many inconveniences

Businesses lose customers and image, because it saturate the disk space to potential buyers, with messages that were not requested.

Potential business customers are tired of your PC? As were infected with virus emails without any publicity.

Recipients of messages containing viruses have lost time, money and important information because of these indiscriminate campaigns.

When people connect to the Internet and browse to endure so much slower than normal, largely due to the traffic of data messages that contain junk “spam”, or “junk mail”.

If you are not interesting and do not constitute a credible

suppose you have the recipient’s name and that the technology can control the sending of a message that starts with “Dear Peter …” to convey respect for true personalization.

There is no way that as a recipient starts to read the second line of your message if the title of the e-mail has nothing to do with a cliché or just an advertisement is like “make money without working” or “this is the solving of all their problems.”

It is not worth trying to be creative in the advertising message which to be sent if you do not have enough information about the recipient, so you can actually relate to their interests and needs.

It is preferable to send only 100 messages to people that I can manage that data correctly to connect business with them, instead of sending 1 million emails indiscriminate of who I know nothing as recipients.

If you do not want to continue losing money, it is better to devote the time and resources to the “agenda” of the email addresses of potential customers is a useful database and effective