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Local Business Ads on Google and Yahoo
Think of Google and Yahoo as the new neighborhood billboard or newspaper ad. Instead of paying an inflated amount of money for an outdoor billboard space or ad in your town (and only reaching a portion of the population), use local business ads on the search engines to get your message out and reach many more prospects in the process.
Local text/business ads are ads associated with a specific geographic location. They can appear when a user searches for specific businesses or services in the advertiser’s selected geographic area. This option gives you a good way to reach local customers and to create local customer awareness.
For example, if a user searches on dentists San Francisco, CA, Google displays a list of dentists in or near San Francisco.
Local business ads are eligible to appear in two places:
* On Google Maps (maps.google.com)
* On Google and other sites in the Google search network
Reach more customers.
With your ads appearing for relevant queries on Google Maps and other locations in the Google Network, you’ll reach even more customers looking for your products or services in your geographic area.
Show customers more information.
On Google Maps, local business ads are associated with visual map markers on your business location. In addition to the description lines and URL that appear in text ads, local business ads can display your business name, address, phone number, and an image related to your business. This information appears in the window that expands when users click on the associated map marker, along with interactive links a user can click to connect with you faster, including “Get Directions,” “Add to My Map,” “Send,” and where available, “Street View.” The info window will help promote your business brand, products, and services, and associate your business with a specific location of interest to the user.
Simplify your campaign structure.
Each local business ad is associated to a single business location, so you can easily target multiple locations within a single ad group. For example, if you run a business with two physical locations, you might like your ad to show for customers located near each location. You could set up two locally-targeted campaigns, each with its own targeting settings, daily budget, ad text, and keywords. Or you could simply create two local business ads in a single ad group, using the same keywords. Each ad will only show for users searching for the business location that you specify for that ad.
