How to Master Keywords

June 6, 2009 by  Filed under: SEO 

The terms or phrases submitted by a user to a search engine to reveal information on a given topic is know as keywords. Maximizing the power of these keywords is what will allow you to attract a lot of customers and be successful in your business ventures.

There are many different techniques that you can use with keywords to bring in lots of money, but first you must identify the keywords that will give the benefits of having a lot of exposure.

There are two different types of keywords, short-tailed keywords and long-tailed keywords. Short-tailed keywords cover a wide scope and usually consist of using only one single word. Long-tailed keywords on the other hand consist of using several words and are very specific.

Although it requires more time to put together a list of effective long-tailed keywords they are the better choice for generating highly qualified targeted traffic, since short-tailed keywords are less targeted and will result in costing you more money.

In order to come up with your keyword combinations you need to brainstorm and consider what a potential customer who is looking to buy something would type in the search engine. A free resource that is available to you to assist you in discovering an enormous list of ideas is the Google keyword tool.

In using the keyword tool it is strongly advisable that you select the keyword arrangements that have less volume because the lower the volume the more targeted the traffic will be that you receive. Also, choose keyword combinations that have less advertiser competition because the less people you have bidding on particular keywords the less expense you will incur per click and the greater the chances of your ad showing up.

It is important to optimize the search engine use by ensuring that the keywords you are have are relevant to your website.

Once you have established which keywords you want to use you need to measure the effectiveness of those keywords by taking the number of estimated searches for a given search term per month and compare it to the number of results pages that are displayed on Google. This will clearly outline the competitiveness of the keywords, because the more search results there are the more difficult it will be to get a high search engine ranking using that keyword. Doing this simple analysis will give you a good indication of which keywords to keep and which ones need to be omitted.

Another way to ensure your keyword success is to model your competitors that show up high on Google’s search. Use Google’s keyword tool to type in the top websites that show up for a given search term and then duplicate their search engine optimization success by utilizing the same long-tailed keywords they do and make them relevant to you website.

After you have gathered a list of keywords then you need to segment and group that list and come up with as many keywords as you can. The bigger the list is, the better it is for you.

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