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Web Video and Website Advertising Strategies
The Internet has developed no end in the last ten years. From being a simple information-sharing network it has become a living, breathing network used to sell things, buy things, start relationships and just chat to mates. This growth in Internet use and the advances in technology have begun to challenge the media industry, TV can now be viewed anytime, and any place online, the same with films and music. This has obviously added to piracy issues, but also opened up a whole new global market, which has caught the interest of advertisers.
Online marketing is worth big money, for a few key reasons:
*TV adverts are only shown between programmes, whereas Internet adverts and banners are on screen nearly all the time. Giving the advertiser much more coverage.
*The amount of people that can be reached is incredible. For example last year google had 1,118,000,000 view their advert that’s over 18 times the population of the UK.
*Targeting the right market is fairly easy, working out the markets interests and then placing adverts on the main sites of these interests can quickly aim the information straight into the segment the advertiser wants to reach.
Some sites such as MySpace and Facebook know that their users visit the site almost everyday to check their messages or comments and they know this regular traffic is worth a lot of money. Linking between sites is a technique less well known websites can use to gain traffic, by making a post on, for example, MySpace which includes the web address to their site. Owners can guide a section of MySpace’s users towards their website and therefore boost their own traffic.
Some website owners have even used internet user’s mistakes to gain traffic. For example, each country has a prefix to their web addresses, the UK has .co.uk, America .com and France .fr. Cameroon in Africa has .cm and one entrepreneur came across a brilliant and highly profitable idea. He bought up hundreds of domains ending in .cm that sounded similar to their .com equivalents. By using user mistakes to gain traffic Kevin Ham made well over 2 million dollars!
Company owners are also starting to realise that text based websites don’t hold their audience interests for as long as needed. Website creators are attempting to combine film and website to create new, more interesting sites that not only entertain but more importantly sell. These website tour guides can greet site guests, show them round and help a company communicate their brand image and intentions. Not only this, but tests have proved that people stay longer on sites that feature a video tour guide rather than just text and user retention is highly important to potential advertisers.
As you can see the world of online sales and advertising is fast moving and constantly changing. The question is where will it go next and if you know then it’s definitely time to invest.
