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Why SEO (Search Engine Optimization) Is a Home Business Owner’s Best Friend
Search Engine Optimization, or SEO, is one of those terms that had me bamboozled for months. Just what was it, and how did it connect with network marketing? Why was everyone talking about it on my home business training calls, and in emails that I got from various “in-the-know” marketing gurus?
There are dozens of ways to explain the term, but the aspect of SEO that concerns “Joe Home Business Owner” is how to use it to rank well on Google or on other search engines that “crawl” through untold amounts of information posted on the Internet. Since every home business owner is busy advertising their website and paying money to do so, the purpose of SEO is to help you get the most bang for your buck when you market your business online.
The more information hooks and connections you have creating a “web” around your “website” (get it?) the more relevant your website appears to the search engines. Search engines like relevance, and when they like your site, they give it priority ranking. That means more people will see your ad and click on it.
To create this spidering effect, a network marketer needs to have relevant content and then find other sources of relevant content to link to it. This is done by direct links that you can produce, or by using keywords that attract people searching for information that is available on your home business website. Each visit counts as a “hit” and is tabulated on the search engine matrix.
When someone visits your website, their visit is noted by the search engines in their ranking profile. (It’s like having a robot recording your every move!) Getting other people to link to your site via social networks, blogging, etc, is called “back linking.” But without relevant information and the right keywords, that is not likely to happen. That’s why learning to write relevant text is so extremely important.
To summarize, SEO is a process by which relevant information supported by relevant keyword density should produce multiple back-links and spidering to your website. This raises the rank of your ad (where it appears on the page on Google) so you can potentially by pass your competition, even without having to pay for advertising. That’s the goal for savvy network marketers, but it’s not an easy mark to hit if you don’t understand the importance of keyword density and relevance. Without SEO you are destined to pay top dollar for all of your advertising and will probably blast through your home business budget before you get off the ground. So do yourself a favor and learn the advantages of using an SEO approach for all of your advertising.
As a new home business owner SEO didn’t show up on my network marketing radar screen. There were enough other aspects of owning a home business to keep me occupied, so I just ignored it. Now I see how important it is to leverage my marketing efforts with SEO techniques. I suggest you do the same!
