Domain Name Tips – Announcing 5 Big Mistakes People Make When Choosing a Domain Name

June 9, 2009 by  Filed under: other 

Registering a domain name for your website is an important decision not to be taken lightly. Too many people skip the importance of this step and quickly decide on a domain without considering all the factors. There are a number of points you should consider when registering a domain. Are you planning on optimizing your website for high SEO rankings or do you purely plan on using PPC advertising to drive traffic to your site? And this is just the tip of the iceberg… Finding a catchy name that is a fit for your website or blog isn’t as easy as it used to be.

Here are 5 big mistakes people make when choosing a domain name:

1. Using hyphens in between words. There are some occasions where it can be beneficial to use a hyphen to separate the words in your domain. When writing an ad for example. But majority of the time it’s best to steer clear of hyphens altogether. If someone was trying to remember your domain to tell others about, it becomes far more difficult to remember when it includes a hyphen. If you’re looking for a way to highlight each word in your domain name, try capitalizing the first letter of each word instead.

2. Lack of relevance to your business or interest. When selecting a name to fit with your website, you want to ensure it’s relevant to the topic or theme of your site. There is no point registering a URL completely unrelated to what you’ll be promoting. The exception to this rule is of course, a really catchy domain name. Sites like Google, Yahoo and Twitter have proved to work exceptionally well in creating an online brand presence.

3. Using “.info” or “.biz” or another unknown ending. It’s true, you might be able to get the exact combination of words you’re after by registering one of these domains, but it’s not going to be easy for people to remember when using an unconventional ending. Everyone online has been trained to click on “.coms.” By registering a “.biz” or “.info” may attribute a lower perceived value to your website and discourage online browsers from clicking your link.

4. Using a “” or “” when your website is targeting the whole world. Many people make this mistake when getting started online. If your ambition is to promote your website or blog to the world there’s no point registering a specific country URL. By doing so, you’ll be losing a large audience who may have clicked on your website had you been a little more intuitive and registered a “.com.” If you’re having trouble finding a “.com” that fits with your business, try thinking of some cool sounding endings to add to your main keyword.

5. Failing to include your main keyword in your domain. By including your main keyword in the domain name, you’ll be instantly alerting the search engines of your website topic. This is another SEO tactic you should use to achieve high SEO rankings on Google and other popular search engines. If everything about your site relates to this one particular keyword, the search engines will have no trouble deciding where to index your website.

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