Make Your Website Domain Names Match the Names of Your Sites

June 12, 2009 by Butterfly Filed under: Domain

Choosing a name for a website, domain names and web hosting are usually the 3 first steps to creating an online business. Coming up with website domain names isn’t as easy as it might seem because the right name will significantly increase the attractiveness of your site. In consequence, your traffic and retention will increase as well, so it’s something that you really need to think about.

One of the most important things to remember is that your website domain name should be similar or comparable to whatever your product is called.

Before you go ahead and start registering domain names, first take some time and decide what your website is going to be called.

There are two important reasons why it is important to have the same or very similar names of your URL and what your website is about:

1. You want your audience to be able to find your site easily. Many people decide to return to a website which they had never bookmarked. Your website’s name is the number one thing they are likely to remember. If you have a website “GoPoliticalPartyX”, it’s a lot more memorable and easily recalled versus something like RachelsThirdPoliticalPartySite.com.

2. You don’t want to help your future competition. Many cases have been reported when a successful business suddenly started losing traffic because some clever person just published a website with the domain name similar or identical to whatever your product is.

By not securing the domain name that matches the name of your website you are opening the door to your business and leave it wide open at night with a “please come and steal me” sign hanging.

For example, if you were selling bird cages called “Bob’s Bird Cages”, and someone else got that domain in order to capitalize off of your brand, you’d lose out on some easy traffic.

Starting an online business shouldn’t take too long, but before you publish your website, invest a minute or two to check what domain names are still available that will represent your business well.