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How to Make Massive Profits With Email Marketing
Quick, what’s the most profitable form of internet marketing: article marketing or pay per click? Trick question! Actually, email marketing beats both — easily. With email marketing, you have a captive audience of people who have specifically requested more information about a product or service you’re offering.
Choosing an Email Marketing Platform
There are dozens of services out there. The two most popular are Aweber and GetResponse, although other services such as ConstantContact, MailChimp, and others offer similar features.
To pick one, make a list of things that are most important to you: deliverability rates, appeal of pre-made templates, the ability to modify HTML email templates to your liking, analytics and reports, and so on. Do your research to find out which service will perform the best for your needs.
Opting In
Professional email marketing is done on an opt-in basis, and many email marketing services operate on what’s known as a double opt-in process. That means customers have to type in their email address, and then verify their subscription in a confirmation email.
While some think of the double opt-in process as annoying, in reality it’s a great benefit to both you and the customer. You know that you’re sending marketing messages to people who really want to hear from you, and your customer understands their presence on your list is voluntary.
Capturing Leads
The best way to capture emails is by creating what’s known as a “squeeze page” or “opt-in page.” This is a landing page made to acquire email leads. Typically a short report, an interview, or a video is offered in exchange to sweeten the deal.
Once you have the email leads, the final step is to send relevant offers to the list, whether they’re your own products, or affiliate products that would appeal to your list.
