Web Video For Traffic and Conversion

July 11, 2009 by Butterfly Filed under: Video

Most online businesses constantly struggle with the problem of driving traffic to their websites. When you own a business on Main Street you depend on those passing by to see your business sign. You hope that something on your sign or storefront will drive the customers into your location. The online world is totally different. On the Internet your link is your business sign. You have to get your link in front of potential customers so that they can click on it and enter your online store. Web Video can play a major role in this process. The proper use of Web Video will drive traffic to your Website again and again.

Boosting traffic with Web Video can be done fairly easily through the placement of your video on a number of video sharing Sites and hoping that other Web Site owners will find it relevant enough to embed your video on their Sites.

Adding Web videos to a Site can boost conversion if placed correctly. The home page is an excellent place for a web video. Studies have shown that over 50 percent of users will click on a home page video. The idea is to use that video to draw them deeper into your domain. Then you place a video in your gallery to enhance the opportunity for interaction. When you do this ensure that your video is beside your product and allows for a path back to the product you are pushing and a way to purchase it.

Lastly you want to drive purchase behavior in your customers so it is essential that you mix your videos with a call to action. It has been proven that videos will drive user conversion to increase sales. To take advantage of this you want to place these videos proudly next to your products or services. Keep in mind that you do not need an academy award winning video. You want to keep them short and sweet. You want to get your message out directly and instantly displaying how you can solve your customers needs with your product or services.

Through video, you can not only boost your website traffic, but increase sales conversions as well.