Trying to Get Into Targeted Bulk Email Marketing?

July 21, 2009 by Butterfly Filed under: Email

The internet is the most useful and widely used aspect of technology today. The internet is continually changing and growing everyday and has given us so many great ways to communicate over the web. With so many options on the internet, targeted bulk email marketing evolved and has provided a great way for people to promote their product online.

A quick definition of targeted bulk email marketing is…sending out emails to a list of people that someone has obtained through some means of marketing, and then further marketing through those emails to gain the trust of those people and to promote products and services to them.

One question people ask is, how targeted bulk email marketing is different than spam? The difference is, these people have given your permission to receive information from you.

Since they have given you permission and you know what they are interested in, you can make your emails very personalized to fit those peoples needs.

So, how do you get people to give you permission to send them emails? There are several different ways to do this. Everyone has their own way that works best for them. You can float around the internet and see all kinds of different ways people are trying to get your email address. Are you signed up to receive any emails? If so, think about how that particular website got you to provide your email address.

One very popular way to get people to sign up for your emails is to give them something away for free. Who doesn’t like to get something for free? Think about when your at the grocery store and the as I call it, “Sample Lady” is there. Almost everyone that walks by takes their free sample.

Below are some examples of things you can offer for free to get started with targeted bulk email marketing.

1.) Offer a free product – Offer a free product that is related to your main money making product. If people are interested enough to sign up for the free product, you know they will also be interested your money maker.

2.) Free Trial – Offer a free trial for your service. Let people take a test drive and make them love what you offer, if you really offer a great product their isn’t any reason they won’t buy after the trial. This can typically be done in the form of 7 days, 30 days or really any time frame that will work for you.

3.) Offer free software – This is one that has worked on me may times. Offer free software that will perform a specific task that you know people need. It doesn’t have to be anything of great complexity just something simple will satisfy people. People will appreciate the free gift and should be interested in what you have to offer later down the road. If you offer a health related product, you could offer a free calorie calculator or something else related.

4.) Free Videos – People love videos. Create a video giving some free advice, tips, reviews or anything else related to your product. You can do this in the form of PowerPoints and record or voice, or even better record yourself. People really love seeing real people and trust that a lot more. If you’re product is related to graphics, offer a video of showing them how to create some graphic.

5.) Free Audio – This is the same concept as the audio. I think people like videos a lot more, but audio is something really good to offer. Record yourself talking about a new internet marketing technique if your in the internet marketing niche.

6.) Free Reviews – People will sign up to receive free reviews of products. They want to know what is out there and what works best. They would rather have someone else use the product and tell them it’s good or bad before spending their own money. An example is in the forex niche. People love to hear about new forex traders and get reviews on them. They need to make sure it works before they start using it with their own money.

7.) Free eCourse – Offer people a mini-course on your product. Give them tips, tricks and information over the course of a period of time. This will give them a little taste of what your product is like and if it’s good they will want to know more and will sign up for your full product later. For example, your course could be offered with 3 tips in each email, sending 3 emails every 2 days. At the end of the course, you would offer your full product.

As you can see there are a lot of ways you can offer something for free. I am sure you can think of more as well. There is so much to targeted bulk email marketing, that I wouldn’t live long enough to even get close to sharing and explaining everything about it.

You can offer these things in many different ways on your website. You could use, pop-overs, pop-ups, pop-unders, sitting on the page and many other ways. You could also create a whole website just for your free product and focus on promoting it. These are all great ways to get started with targeted bulk email marketing.

Targeted bulk email marketing is a great way to promote your products and make a lot of good money! You should really research all that their is to it for it to be the most effective for you. Targeted bulk email marketing is just the tip of the iceberg when it comes to internet marketing, list building and making a career online.

Learn everything you should know about targeted bulk email marketing and how to build that money making list, all at one place. Click here.