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Small Business SEO – Why SEO Copywriting is the Cheapest Form of Online Marketing
Tens of thousands of websites go live every day, anywhere from 30,000 to 100,000, depending on which source you read. Proof?
Tens of Thousands of Websites Are Published Each Day
According to Netcraft, a site that provides research data and analysis on many aspects of the Internet, the number of websites added to the internet increased from over 185 million at the beginning of 2009 to over 231 million in April. This is an increase of over 46 million sites in just a few, short months.
Interestingly, this is more than the total number of sites added for the whole of 2008. In this year, the web added right at 30 million new sites.
The web is growing by leaps and bounds, which brings us to the question, how will yours get found? That’s actually not as hard as you think. The key is content; or more accurately stated, SEO content. And, it should be added on a regular basis.
Affordable Small Business SEO: Why SEO Copywriting Lets You Leave the Masses Behind
SEO content is written to conform to how web surfers search. For example, let’s say you owned a green commercial cleaning business in Chicago. If a restaurant chain wanted to hire such a firm to clean their establishments, the first place they’d probably start their search is the internet.
They may type in words like “Chicago cleaning services,” “green cleaners Chicago,” “commercial cleaners Chicago,” etc. These are what’s known in SEO copywriting lingo as “keyword phrases.” To get these surfers to land on your site, you need content on it that includes these keyword phrases.
Once the copy has been written, you’d also distribute it to free article directories, with links back to your site.
A professional SEO content writing firm can provide this content and handle the distribution for you as well.
Affordable Small Business SEO: Is SEO Copywriting Really Affordable?
Cost is relative to each enterprise but generally speaking, search engine-optimized content is the least expensive way to get found online. This is because it’s something you can do yourself if you’re on a really tight budget.
Affordable Small Business SEO: Two Types of Internet Marketing Capital
When you’re a small business owner, you work with two types of capital — money and time. To get the most out of your online presence (ie, sales, leads), you’re going to have to spend one of them. It’s up to each business owner to decide which.
