What is an Email Whitelist?

November 7, 2009 by Butterfly Filed under: Email

During your email marketing campaign, you should try to get into the preferred sender’s list of your recipients as soon as possible. This list informs the filters to ignore tests for the mails sent from those in the list. Only when you are in the email whitelist of your intended recipients, you can be sure that your emails will reach the recipients. Otherwise, you have to hope that your email will be delivered to all those receivers.

To get into the whitelist, your email has to practically pass the blacklist test until your email is added to the whitelist of your customers. These blacklist filters may permanently stop your email from reaching the recipient’s inbox or store the mail in the spam folder. The chances for the recipients to see your email when it is in the spam folder is very less and hence, it becomes very crucial to be added to the whitelist of your recipients.

You can pass blacklist test of major organizations only if you know for sure that your email won’t be blacklisted. There is no guarantee that your ip address or source of email is not in any blacklist found on the internet. Sometimes, some senders are blacklisted for no reason. You should do a comparison test against major public blacklists to check whether your email is blacklisted.

To make blacklist test easy, you must take advantage of the email tracking software. The email tracking tool will help you know whether your email is blacklisted by any of the major providers. In your email, you have to give explicit instructions to your recipients to add your email address to the whitelist so that your email doesn’t have to pass through the filter every time. If your information is in the whitelist of the organization, your email will be given priority and sometimes, no checks will be done.

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There are lots of secrets to email best practices. Dana Sheila is an authority in email marketing deliverability. You can contact her to learn the secrets.

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