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YouTube Insight – Who’s Watching Your YouTube Videos?
Have you had a chance to fiddle around with YouTube’s Insight tool? This tool goes beyond telling you how many viewers have watched your online videos and shows you where your viewers are located, how they are finding your Internet video, and what demographic your viewers fall into, and which areas of the video your online viewers are paying attention to. Each of these YouTube Insight reports can be downloaded into an Excel spreadsheet. Insight is built right into your YouTube account. If you haven’t already checked it out, head on over to your YouTube account and explore this interactive tool.
YouTube Insight Views
The first view that you will see once Insight loads is an interactive timeline and world map. The timeline shows you how many views your online video has received over time with the highs and lows giving you a graphical view of performance over time. For example, if you sent out a tweet encouraging your Twitter followers to check out your online video, you may notice a spike in viewership on the date that you promoted the video.
The interactive map allows you to see which regions of the world your video has been viewed in and allows you to drill into the regions. You can select different time periods to analyze as well as see how your online video’s popularity compares to other Web videos viewed in that particular part of the world.
YouTube Insight Discovery
Once you’re done looking at the timeline and geographical data, click on the next report, Discovery. Discovery let’s you know how your viewers are finding your videos. For example, are your users stumbling across your online video by searching YouTube or are they finding it due to your marketing efforts? Did they find your Web video through a Google search? An email or Web site link? Your Twitter tweet? This information allows you to see how well your video marketing and ads are working at driving traffic to your online video.
YouTube Insight Demographics
Next, click on the Demographics link. The Insight Demographics report displays a chart showing you the age ranges and genders of your online video’s viewers as well as the percentages of each group. By analyzing your video’s demographics, you will have a better understanding of who your online audience is. For example, is your video popular with twenty-something men? Retired women? Is it equally popular with teenagers and senior citizens? Is the online video’s viewership what you expected? Why or why not? How can you better target the video to your demographic?
YouTube Insight Community
The YouTube Insight Community report details how your viewers are engaging with your online video. It displays information about ratings, favorites, and comments related to your video. In other words, the Community report tells you whether or not viewers liked your video! How many viewers gave your video five stars? How many commented on your videos? Like the other reports, this information can be analyzed by date as well as by geographic region.
YouTube Insight HotSpots
The YouTube Insight HotSpots report shows you which areas of your online video are “hot” with your viewers. It allows you to see which areas are hot compared to similar length videos on YouTube and which are cold. Use this information to find out if viewers are tuning out before the video’s completion and if so, what point they are abandoning your message. If you find that viewers are consistently stopping at a particular scene, you may want to revisit that scene and edit it to keep viewers engaged.
Insight does indeed give you greater insight into how your online videos are connecting with viewers. Have you used Insight? How are your videos performing?
RainMaker is a video production studio focused on positioning your business as the clear and obvious choice in the eyes of your prospects and clients. Visit us at http://www.RainMakerMC.com
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