If You Have a Website For Your Business You Need to Get That Puppy Ranking Higher

December 8, 2009 by  Filed under: SEO 

If you are a small business owner and you really want to drive some free traffic to that site, one of the best ways you can accomplish that is through search engine optimization. SEO is an on-going process that requires constant attention, but once you learn how it works, you can get a ton of qualified traffic to your site without having to pay for it. Read on to find out more.

If you are just starting to work with search engine optimization, in order to get your site ranking higher, you will need to focus on search terms that do not have a lot of competition. There are many places to search for these keywords, through various on-line tools that are available to you. Once you have figured out your targeted search terms (something that your pre-qualified customer would look up to find you), then you can begin to adjust your page to fit those search terms perfectly.

Each page of your web site needs to be optimized on its own in order to get the most out of your SEO practices. The search engines rank single pages, not entire sites. This is a common misconception among new business owners on-line. You have to treat each page as its own entity and optimize each page as though you are only promoting the content on that single site.

For one term, the search engine may pick up an article that you wrote one your site and give it very high ranking for that particular term. For a totally different term, a separate page may come up in the search results. In fact, your home page may never get listed in the search traffic for most terms, because it won’t specific enough to your customer’s search term. They may have to get to your home page through links on individual pages instead.

This is the way your need to think about moving your page up and ranking higher. The search engines want to provide the perfect content at the perfect time for their customers. If you deliver optimized content for very specific questions and you update that content frequently so that it’s not stale, you will rank higher than your competition. However, if you treat your web site as one entity and think of it as one, single business page, then your site will be doomed to the bottom of the search engine results, or worse yet, not get listed at all.

Joshua Black is an on-line infopreneur, marketing consultant, small business owner and copywriter dedicated to helping the bootstrapping small business owner succeed. http://www.UnderdogMillionaire.com

He also created the Underdog SEO Report.- An all-inclusive SEO guide that give you 75 different methods to get your page ranking higher in the search engines: http://www.ranking-higher-seo.com

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Joshua Black - EzineArticles Expert Author

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