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Search Engine Optimization (SEO) and Marketing (SEM) – Broad Vs Local Google Traffic
Search Engine Optimization/Marketing (SEO/SEM) experts know that there is huge difference between “broad” and “local” Google traffic. If you’re a business owner or marketing director, then you’re going to want to investigate this topic with me. Let’s take a look at the breakdown.
Broad search engine traffic often includes subject matter research and misguided local searches. For example, a search for the broad search term “yoga” could be informational, or it could be someone expecting Google to point them towards a local studio.
While Google’s “local listings” field will provide nearby businesses, it would take a smart local business with a substantial marketing budget to be in the organic results for such a broad search. Because of this mix bag of consumer search intentions, the buying intent for this traffic tends to be lower and less predictable.
Local search engine traffic, however, features a much higher buying intent. A consumer searching for a local search term like “yoga in arlington” is either Google-savvy or has added a local clarifier to zero in on a place to practice yoga that’s near his/her home or work.
In either of these scenarios, the consumer has identified that he or she is likely to be a lead and not a “sniffer” on the general subject of yoga. The businesses ranking highly in the Google local listings and organic rankings grid for desirable local search terms like “yoga in Arlington” stand a very strong chance of garnering significant new business each month.
Article Source:
http://EzineArticles.com/?expert=Eric_S._Townsend
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