Can I Use Facebook in My PPC Advertising?

February 22, 2010 by  Filed under: PPC 

Pay Per Click is not only Google and Yahoo anymore. Microsoft’s search engine Bing is moving up with an increasing market and so far the competition and prices at Bing are a bit lower than at the two larger markets. But there is a new player on the field. Looking at website traffic, Facebook is now number three after Google and Yahoo, and it was not surprising that this opened up for new ways to monetize all that traffic. And so they did. Facebook advertising is still a rather small market, but it has some major advantages. First of all, the price. CPC (cost per click) ratio is about 1/10th compared to Google. Secondly, you are allowed to use pictures in your ads. Actually, that is a must, and that really gives you a chance to create an even more challenging ad. Thirdly, the setup of an ad is quite easy and can be done in a couple of minutes. Your ad then has to be revised by Facebook.

But here comes the challenge! Facebook does not allow certain business areas. In section five of the “Facebook Advertising Guidelines”, called prohibited content, there is a list with several banned areas. Working with Internet Marketing, paragraph 8 can be the difficult one. It says: “Get rich quick and other money making opportunities that offer compensation for little or no investment, including money making schemes positioned as alternatives to part-time or full-time employment”

As stated, several MLM businesses or quick cash systems can not marketed in Facebook ads. But if you are marketing something with real products, personal development services or education, you will be on the safe side.

Another thing to take care of, is your landing page. If Facebook thinks that your page does not fulfill their requirements, they will disapprove of your campaign. Here is an area where you can be creative. Putting out a video with your personal presentation of your business, might be one way to do it.

So to sum up this new marketing opportunity, you have to deliver value to Facebook customers. You can not just try to sell any standard moneymaking landing page that you might find on Google. But if you have something more substantial, Facebook might be a great new market.

But remember that you are still on Facebook land. If too many people uses the dislike button on your ad, Facebook will close you down, and you have to come up with something new.

Per-Erik Olsen is a Independent Marketing Consultant with a clear goal. Teach people to create their own success. Life is short. Let’s make it as good as you deserve.

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Per-Erik Olsen - EzineArticles Expert Author

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