Make Sure You Read This About Picking the Right Domain Name

February 25, 2010 by  Filed under: other 

What are domain names, and why are they used? This question has been asked by many people curious about online culture. Basically, a domain name is the online address of a particular website. It is supposed to be designed so as to make a particular website stand out from the others; something to give it individuality on the internet and gain the attention desired by the owner. If the address of a website is, the domain name is A domain name can be purchased at several places, including, and hosting sites such as can provide a place to put the website. But while it’s a relatively simple procedure to get a domain name, finding the right one can make or break what you are trying to accomplish.

1. Stuffing ten words into one space will only overwhelm potential visitors and they won’t bother with your site. Choose a name that is short and easy to remember, but accordant to who you are and what you do. If your business name is Matt Smith and Company, pick something such as Three or four words should be your absolute limit.

2. Do research on key words and phrases that relate to your company. Think about what you might type into a search engine if you were looking for information on the subject your website will specialize in; this is also known as SEO, or search engine optimization. If your goal is to provide resources on cookie recipes, you could try or There are a number of SEO help applications you can use, but many of them cost money, so keep that in mind. If you use SEO, you could get a lot of extra traffic.

3. Choosing something that will only offend your customers will ensure you lose business. Make sure that the name sounds professional. Additionally, avoid anything that could potentially and unintentionally spell out something questionable. For example, could be read as “a sex film” as opposed to your company name, Asex Film. You can prevent this by separating the words with dashes; underscores are not a good idea, nor do they appear attractive.

4. The right domain name will let people know if you are local, or if you want to be accessible all over the country or world. Something like implies that you operate only in Michigan. However, would give you a broader appeal.

5. Finally, the reason you want to pick the right domain name is so that you won’t be considered a copycat if it’s too identical to another site. Be sure to check that what you want is not taken before getting too attached.

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Article Source:

Darren Firth - EzineArticles Expert Author

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