What is Search Engine Optimisation? SEO Explained

February 25, 2010 by  Filed under: SEO 

The concept of search engine optimisation or SEO is getting famous nowadays? What is it and how does it affect you and your online presence?

Search engine optimization or SEO is defined by Wikipedia as the process of improving the volume or quality of traffic to a web site from these search engines. This is distinctively through natural or unpaid ways of getting traffic. This form of online marketing is also called organic or algorithmic technique. SE optimisation is actually the free way of online marketing, as opposed to paid version of online marketing.

The higher the site appears in the search results, the more traffic or visitor it gets. As of the present, SEO has expanded to various types of searches including local, video, and image search.

The optimization of a website considers how that particular system works, whether it be Google or Yahoo. The others include Bing, AOL, Ask, and many smaller ones. This internet marketing strategy considers how these engines list the websites in the search results, based on what they think people are looking for. The algorithm is usually a secret of that company and SEO engineers are constantly testing and researching on how to uncover these secrets.

The optimization process normally involves editing the content of the website including the HTML. This involves a certain science where the associated coding can potentially increase the relevance of the site to the specific keywords. In doing so, SEO engineers usually have various tools to gauge competition and a plan to remove the barriers of the site to the indexing activities of these engines.

Paul Easton has been providing services in Search Engine Optimisation online for nearly 4 years now. He offers one the few Guaranteed Ranking Solutions available Plus has Live Free Search Engine Help from Auckland New Zealand.

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