Custom Targeted Email Marketing – How to Make it Work For Better ROI

February 27, 2010 by  Filed under: Email 

Irrespective of weather you have a small or a big business, having a sound marketing strategy in place is extremely important, as this is the main factor that will decide your success in the field. A major part of this marketing plan should consist of online marketing, because of the increase popularity of this medium. There are a number of factors that you can use to generate publicity about your site – targeted email marketing is a great method to increase the client base exponentially. Though email marketing is a great way to generate interest in your product, a targeted email marketing strategy will help you to save extra expenses and make a mailing list that is more clients centric.

Knowing your targeted group and your product

In case of target marketing, you should have a through idea about the product that you must advertise. What age group would be interested in the product? Is it targeted at specific strata of the society? You should then create the mailing list, depending on what kind of people you want to target. This will save you a lot of time, effort and also money. You can make the mailing list even more target centric by giving the recipients of your mail an option to unsubscribe. This will help you to come up with a list where only you can mail to people who are interested in what you have to offer.

Making things more interesting

Sometimes your prospective clients may not even want to open your mail. In that case, it is important that you make them interested by putting in a catchy subject that is sure to catch their attention. Also, always keep the content of your mails interesting and peppy. If you do not know how to come up with interesting stuffs each time, you can try writing down all the aspects about your business. This will help you to get a better idea of what your clients may be interested in. You can also consider hiring the help of a ghostwriter to help you with the content of the target marketing emails.

You can also offer freebies to people to subscribe to your mailing list – this will make them more interested in what you have to offer. You can offer an audio or an eBook, or anything that you think will better your chance at marketing the product.

What to avoid

In your email marketing, avoid coming across as sloppy and unprofessional, as this also takes away the interest from your product. There should be no misspelled words or wrong grammar throughout the marketing email and the design and style of writing should be immaculate.

Finally, remember that the most important thing about targeted marketing is that you will have to come up with a mailing list that is extremely efficient. A mailing list of thousand odd people is much better than a list that consists of ten thousand people, with hardly any conversion rate.

Danielle Saige a Graduate Online Marketing Writer and Professional SEO Adviser have been involved in the Online World especially SEO Company and Best SEO Consulting for almost a 12 years. Writing Articles and Publishing them professionally and for fun she started pretty recent and have been very successful at it so far.

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