Taking the Steps You Need to Ensure Success With Banner Advertising

February 27, 2010 by  Filed under: other 

One of the current top choices for response-driven marketing on the Internet these days is banner advertising. A lot of the advertisers who are using PPC advertising are also depending on the ability to put banners on relevant blog, sites, and forums to bring targeted traffic to their own websites. There are many other marketing tools/techniques that you can use to get traffic, but banner ads have turned out to be the most widely used forms of advertising.

As someone who works with websites and blogs, you should always remember to make sure your advertising banners represent your blog or site, matching up perfectly with it in every way. This is important because your ad has to be compelling enough, just like your site. If the look of your ad goes hand-in-hand with the theme of your blog or website, you won’t have to make major adjustments whenever you put up another banner. A clever way to get a fresh new ad is to simply change the text.

OF course, you need to make sure there is a normal cadence and flow to your ad. When you are designing an effective ad, it is crucial you take the time to proofread it before you post it. Proofreading carefully is the best way to post a banner that draws the highest response, and to avoid putting one up that is full of glaring errors. In addition, you don’t want your ad to be too busy and overwhelming. A minimalist approach is best. Less is more when it comes to banners; you want to be as straightforward as possible. If your banner cuts straight to the point now, you won’t have to waste time tweaking and fixing later. One of the most effective methods for building traffic is the creation of lucid, uncluttered banners.

It is possible that your first banner ad will not give you the desired results, don’t be afraid to change it up a bit every now and again so that you find just the right mix of words that will draw in the traffic necessary to make it successful. Once you come across a banner ad that you know is giving you positive results, then all you need to do is change it from time to time to stay updated.

When used appropriately, banner advertising can be your best marketing method in attracting the targeted niche you want to visit your site. It is for this reason that you should test different ads to see which ones work best. One good way to work with different banner ads is to create a number of them and have them placed on different pages/sites. As soon as they are up and running, you should start tracking the click-through rate of each banner, so that you have a clear idea on how many hits you have from each banner. Once you have a banner that is really producing well, you should cycle out the poor performers and replace them with the best producer. By doing so, you can easily realize some amazing results though your banner advertising efforts.

Banner ads have become a very reliable source of site visitors. As Internet advertising continues to grow in the great leaps it has in the past few years, we can expect the trend to continue. It has been tried and tested for a long time, which means you can expect positive results if you follow the tips in this article.

Alfred Trabulsi is an experienced Home Business Consultant. He also loves to teach everyone on how to start an Internet Based Business and how to generate multiple streams of income on the Internet. Visit his blog at http://www.anerd4rent.com and subscribe to his weekly news letter and get his Twitter Treasure Chest E-Book Free.

Article Source:


Alfred Trabulsi - EzineArticles Expert Author

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: