Choosing Your Keywords – The Dos and Don’ts

May 29, 2010 by  Filed under: SEO 

New websites are created, submitted to a few search engines and then people expect to receive millions of visitors. When only a few people visit the site over the next couple of weeks new website owners will either give-up or do some research about SEO and SEM.

If you are serious about getting your website to the top of Google, Yahoo or Bing, you need to optimize your keywords effectively. So how do you go about choosing and optimizing keywords that will work?

Let us have a look at what you should do when creating a new website:

Keyword Research
– Research and decide on your keywords prior to collecting or creating content for your website.
– Download a keyword tool. You can try or use Google’s Keyword Tool (both are free).
– Enter the most generic keyword for your website (for example “used cars” for a website selling used vehicles).
– The keyword tool or software will return a list of related terms.
– Look at the count column to see how many times the specific keyword has been searched for the previous month.
– Do not initially optimize for the most searched for keywords due to the high number of websites that you will be competing against for these keywords.
– Look for more specific keyword phrases with 3 to 5 words to target.
– Possible keyword phrases for a website selling used cars would be: “one year old used cars”, ” like new used cars”, “low mileage used cars” or “clean used cars”.
– When you have decided on 6 to 8 keyword phrases you need to go to Google to check out the level of competition for each keyword phrase (for example: results 1-10 of 126 789 indicates 126 789 competing websites for the specific keyword phrase).

Getting to Know Your Competition
– When looking-up your chosen keywords or keyword phrases on Google you should examine the top 5 competing websites for each keyword.
– Look for their Page Rank. Page Rank is Google’s way of giving a specific value to how popular a website is. The number of links from other websites is one of the key factors when determining PR. Generally, the more links you have pointing to a website, the higher the Page Rank (PR) will be.
– View the source code by clicking “view”, then “source” within your web browser. This will open up a text file for you to have a look at and see if this website is actually optimizing their web pages.

Look for the following:
– Whether or not they are using h1 header tags and are placing the relevant keyword phrase in the tag.
– Whether or not they are using their main keyword in the title tags of the website.
– Whether or not they’ve bolded, underlined, or italicized the keywords anywhere in the body of the web page.
– Whether or not they are using image tags and placing the keywords within that tag.
– Whether or not they’ve placed the keyword once at the very beginning of the copy, and once at the very end of the copy.

Now that you have looked at your competition you can choose the best 3 to 4 keyword phrases from your initial 6 to 8 keyword phrases. The main idea behind a high search engine ranking result is to analyze the top ranked websites and then do those things that they’re doing a little bit better. Build some momentum from the easier ranking keywords with less competition first before targeting high volume competitive keywords. Search engine keyword optimization is one of the most important processes to get right. Without effective keywords your website will not rank high in the search engines.

H.E.Muller is a small business owner providing SEO solutions to website owners. Feel free to visit his website for more information on SEO link building, seo article writing, video marketing and social media marketing.

Article Source:

Heinrich Muller - EzineArticles Expert Author

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