How to Optimize Your Website For Search Engines

五月 29, 2010 by  Filed under: SEO 
 

Developing a website is easy and can be done in a matter of days or weeks depending on the complexity of its back end systems. However, its promotion for wider public viewing through the search engines makes it a hard, time-consuming job. There are literally thousands of new websites every day but only a few make it to the top and fewer still are good moneymaking machines.

The difference between a good money making website and a normal webpage depends on how well optimized the website is and how well enabled it is for internet marketing purposes. Unless you are doing it for the fun of it, owning a website should be part of your overall business plan to maximize profits. Websites do this either directly (such as earning ad based revenues) or indirectly (promoting your products and services).

To achieve most favorable results from your website, you need to optimize it for easier recognition by search engines. The more a website is recognized by search engines, the higher the rating it will achieve, which will result in more traffic. More traffic means more sales.

How websites achieve this higher rating and visibility is no magic. It is by sheer strategy and hard work. Here, we explain some of the most important strategies to apply.

1. Provide quality content.
Your website must provide what people are looking for. Build keyword rich, quality and relevant content, updating it as often as possible. Internet marketing is about the quality and uniqueness of content and search engines recognize this. They provide higher ratings to websites that have fresh, keyword rich content that users will find relevant.

2. Good website design.
Ease of navigation and content determines greatly how long a searcher will stay on the website. You want visitors to feel at ease when they visit your website. Things to look out for include; Make sure each page has a title tag with keywords on it. The content of the page must have the keywords repeated prominently for easier picking by search engines. Build a site map for easier navigation, organizing the web pages around their importance and on keywords. No one wants to waste time on a website where they can barely find the information they need. The same applies to search engines also.

3. Actively promote it.
If you do not know how to market your website, engage the services of an internet-marketing professional. There are several ways to expose your website to the world. These include, linking it with other relevant websites. This way, people looking for the same information will land on it and so will search engines. You also need to submit it to directories. Directories list down and facilitate easier searching of websites based on their content categories.

4. Be patient.
Let your website grow organically and avoid use of black hat techniques to sell your website to the search engines. This will always rebound back on you and you will not like the results. Be patient, SEO and internet marketing are time-consuming activities.

Ian MacOlive

Manager of “Wizard Internet Marketing”, a South Africa based Internet Marketing business. Experts in Pay Per Click Advertising, Search Engine Optimization, Social Networking and Email Marketing to the South African market. For more information, click on http://www.wizard-marketing.co.za/Internet-Marketing-SEO.php

http://www.wizard-marketing.co.za

Article Source:

http://EzineArticles.com/?expert=Ian_MacOlive

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