Video Marketing – 3 Reasons YouTube Should Be Included in Your Small Business Marketing Mix

May 29, 2010 by  Filed under: Video 

If you mention YouTube to many small business marketers the first thing that usually comes to mind are viral videos that have to do with Diet Coke and Mentos or maybe Blendtec’s famous ad campaign ‘Will it Blend?”. With these popular yet unrelated videos in mind it may be hard for a small business marketer to see how their business can utilize YouTube. However, the following points should give you some incentive to at least examine how YouTube can fit in your marketing mix.

1) Most Watched Video Sharing Site

Ever since Youtube’s launch in December 2005, YouTube has quickly gained market share, gaining so much traffic in so short a time that it racked in 38 million visitors by the end of the site’s first year in business. That made YouTube rank as one of the Top 10 sites on the Web, and it’s popularity did not go unnoticed as Google purchased the company in October 2006 for $1.65 billion. But its growth has not stopped there, as YouTube consistently rates in the top five websites on the internet with close to 80 million visitors per month and counting, watching on average 164 minutes online everyday often beating traditional television viewing. Although there are many other video sharing sites, such as Vimeo, Revver, Dailymotion, Yahoo Video, to name a few, they collectively do not compete with YouTube’s overall market share although you might want to consider creating your videos for these niche markets. All in all, YouTube should be the central spoke from which you begin your small business marketing in order to expand your costumer or client base.

2) Integrates with Social Media

As well as being a video sharing site, YouTube has it’s own community and social media population. The company continuously develops tools to integrate with Social Media such as Facebook, Linked In, and Twitter. According to Mashable, Twitter has become a huge referral source for online videos and is quickly becoming the dominant referral source for online video with statistics for 2010 showing that video users referral growth breaks down in the falling way with users using Twitter at 28.24%, Yahoo at 9.07%, and Facebook at 6.73%, respectively. And Youtube is also striving to integrate with the new Android phones and Apple’s iPad. Online video sites like YouTube and Vimeo are already converting videos to play on the iPad. By putting good video on either of those sites, you’ll be ensuring that your video will be available to this new video consumer base.

3) Ease of Use and Free Software Tools

Many small business marketers often do not recognize initially the web tools that a free video sharing website such as YouTube has to offer. When you sign up with their service, you are given a profile or channel which is essentially a mini-website which provides the ability to easily post your videos, share your videos via links and embed codes and track the success of your videos via YouTube’s free internal metrics program named Insight which allows you to examine your user traffic. No web development costs are expended on the profile creator’s part. In addition, YouTube allows a small business to save money on web hosting and bandwidth costs since they do all the hosting for your small business’ videos, a cost that can be significant, especially if your videos become extremely popular.

While many small businesses are put off by the lack of a straightforward traditional, promotional video format on YouTube, i.e. broadcast commercials, many creative small business marketers are finding ways to create video content, subtly promote their small business, expand their customer base and make YouTube work for them. With the rapid predicted growth of video marketing in the very near future, there are many more reasons that should incentivize a small business marketer to actively find a way to produce video content to integrate with YouTube and their own website.

Richard Sandoval has been in the graphic design business for over 20+ years and has added video editing and production to his services. He is currently owner of Rich Media Design Productions and works with corporate client and main street marketers to create dynamic graphic designs to improve their online and offline marketing with graphic design and video. You can view his Graphic Design and Web Design profile and portfolio at

Article Source:

Richard E. Sandoval - EzineArticles Expert Author

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: