What Affects Your PageRank and How Can You Increase It?

May 29, 2010 by  Filed under: SEO 

Your PageRank determines how likely it is that viewers will see your SEO website in the search results. The higher your rank, the more visitors will come to your website looking for information on what they put in the search box. This is a very simple way to put it, but it all boils down to the closer to number one you are, the more money you will make.

Every search engine uses different algorithms to sort and pull up results, but the basics of the process are essentially the same. They all look at the keyword density of a website, the overall optimization, how much traffic it receives already, and the incoming links from other sites. They compare these factors with competing websites to sort them by overall quality and popularity. This is something every SEO marketer needs to take advantage of.

The biggest search engine is Google. Most marketers focus solely on Google and what their PageRank is on the site. Bing, Yahoo!, and other search engines only handle fraction of the traffic that Google does, and as such it should be your main focus. Paying attention to your website’s ranking on other search engines never hurts and can only lead to more traffic, but almost all of your effort should be put towards working with Google’s algorithm.

The niche that you decide to work with will be a key component to your PageRank. Different niche topics and keywords have varying degrees of already existing competition and overall traffic. Working your way to the top in a niche that is already saturated can be an up hill battle, especially if the top search results are high optimized and aged. Shooting for the number one rank in this type of situation is aiming a little high. Due to the huge amount of potential traffic in larger niches, even getting in the top 10 is enough to become highly profitable.

Working with smaller niches means that there will not be a huge amount of competition, but it also means that there will be less traffic. Working with small niches means you will need to have multiple websites dedicated to more than one overall niche, and more than one content article page on each one to truly make a profit. It is not impossible to make money from these smaller targets, but you must work your way to the top PageRank to make the amount that you would from more popular niches.

If you are looking to launch a profitable campaign as quickly as possible, our trained website builders and optimization specialists can help you build a niche website that will generate profit for months to come. Click here to visit our website for valuable advice and other resources geared towards both new and experienced marketers.

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Thomas Gajdjis - EzineArticles Expert Author

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