What Are the Majors Challenges in Email Marketing?

May 29, 2010 by  Filed under: Email 

Doing Email Marketing is the most convenient marketing strategy especially for those who do well behind a computer. This method is one of the most effective ways to promote products and services online. This allows businessmen and promoters to disseminate product information without having to print out flyers or place ads in newspapers. Over all, this method of marketing your business is considerably effective because it has been proven to work and increase sales among others. Though there are numerous advantages involved in this form of marketing strategy, there are still challenges that arise from it.

Because people do not tend to go through their spam mail, there is a need to seek the permission from those who might potentially want to receive you mail in order to prevent it from getting flagged as spam. In Email marketing, this is one of the most important challenges to over come. It is not that easy to attract people to opt in a subscription list which would allow you to send them mail informing them of your business. Connected with this problem is generating a huge subscriber list to send promotional mail to. After initially gathering a pool of subscribers, increasing this number can prove to be rather challenging especially if you do not know how to further reach out to a wider range of readers.

When eventually, your target market or a group of people has been reached, getting them to open your mail is now the next big challenge. Email marketing materials, though common are usually ignored by those who receive them and worse, deleted prior to opening. Though this marketing strategy is growing to be very popular, the main challenge still lies with the behavior of the readers. Of course, when readers do not choose to open the mail, you lose chance of them ever reaching your site and making a sale. Sending out the mail is no good if it is not read by anyone. Some businesses on the other hand still prefer to use the traditional methods and channels of promotion and marketing. Because big companies tend to stick to what have been tried and tested, Email marketing is still currently still left under the radar in the world of advertising and promotion.

These are just some of the challenges posed when it comes to using the web as a channel for promotion. Some people welcome this scheme with open arms, while others stick to the traditional means. It is important to know that online marketing and advertising also has a lot of benefits and saves plenty of time and resources.

Are you ready to discover the secrets and benefits of Email Marketing? I invite you to examine the FREE report at http://www.im2financialfreedom.com now!

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Kenny Loh - EzineArticles Expert Author

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