SEO (Search Engine Optimization) Tips to Watch Out For!

May 31, 2010 by  Filed under: SEO 

SEO means Search Engine Optimization. Which is the use of keywords that will take your website to the top of Google if used the right way, with the right keywords.

Beware! At least 80% of those that claim to be SEO experts are not what they appear to be. They will charge anywhere from $200 an hour to $12,000 a month. They make promises that they can take your website to the top of Google and keep it there. The problem is some will not deliver any traffic at all, or the wrong type of traffic, even some websites have been shut down by Google because of keyword spamming.

The last thing you want to do is pay good money to have a perfect website developed for your business and then have Google shut you down. Say you have a business that deals in fishing gear, what good would it do if people looking for snow boards came to your site? This is one thing you really have to be aware of.

When you have your website professional done for your online home business, do not have them do SEO (Search Engine Optimization) for you, they are website designers, not SEO specialist. It would be like having some one that is a professional in dentistry work on your broken toe. A professional needs to stick to one field in order to be a master at it. Spending all your hard earned money on anything else is just a waste of time for your business.

Beware of the Monthly Charge

There are a lot of SEO firms that want you to pay a lump sum up front and then a monthly charge. This is one of the biggest problems around, because once your site is optimized there is nothing else to do, unless you decide to change your keywords. The only time you would change your keywords is if you decide to promote a different product than the one you are already promoting, or capturing a specific audience within that product.

When you find the exact keyword you want to rank for make sure it is one that people will be searching for, and that it pertains to your product. For instance if you are selling, All Beef Hot Dogs, what good would the keyword, Turkey Dogs be? Also, think of what people are searching for. What would you put in the Google search bar when looking for something?

Should I Use A Blog?

The biggest way to get ranked on the top of Google is to use a blog. Google and the other search engines, like Yahoo and Bing, like fresh new content. With a blog you are always posting something new on it, always make it relevant to what your keyword search term is. And also, all the keywords that are relevant to your product.

For instance, if your selling fishing gear, use all the terms related to that, like hooks, nets, fishing poles, lures, and so on. This way Google will see that you have a blog with all the things that go together and you have a better chance of them putting your website on the top page. They want people to be happy when they visit your blog, so they need to find exactly what they are looking for.

Google has an awesome keyword search tool to help you in finding good keywords relevant to your website for your online home business and they will also give you suggestions. What ever you do, never stuff your website or blog with keywords, as Google will look at that as spamming.

Ask Questions First

If you do decide to have an SEO professional optimize your website or blog for you, then ask some questions before just forking over your money. Make sure you get references from them, and call the other people that have used them for their input. Ask what you can expect from the results and how long it will take them for it to start working. Find out how to communicate with them, make sure you get a phone number and an email address. Never be left out of what they are doing!

There is a great book out there if you decide to tackle SEO (Search Engine Optimization) by yourself, and it is called SEO (Search Engine Optimization) by Peter Kent. Pick up a copy of that book and a least read it before you decide to spend money on someone else optimizing your website or blog for you.

Most of all just be aware that there really are people claiming to be SEO experts out there, but are not, no matter how intelligent they may sound!

Julianne Rowat, the author, is an internet marketing entrepreneur. She has wrote other articles, press releases and has videos on motivation, self improvement, and FAQ about having an internet marketing business. Her husband is a retired fire fighter/ paramedic. They have 4 children and 6 grandchildren. They travel all around the United States in their motor home while working their internet marketing business. Their mission is to help others all over the world succeed in their own internet marketing business. You can read more about them in their blog at: or check out their business at

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Julianne Rowat - EzineArticles Expert Author

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