The Future of Video Marketing and Promotion Online

Web video has become more and more popular as a marketing tool for corporate and product promotion. According to Multichannel Merchant, 46% of US Multichannel retailers included video on their websites as of February 2010, and another 43% of retail respondents said they planned to add video capability within the next year. In addition, recent trends even show companies moving into less traditional use of online video, with non-marketing spots like blogs and podcasts.

Of the top 50 US online retailers, 68% reported using video on their sites in 2009, according to Forrester Research. This figure had increased dramatically from the 18% reported in 2008. And the Society for New Communications Research reports 31% of Fortune 500 companies used video blogs in 2009, compared to 21% in 2008.

The time is coming soon when companies who don’t provide video on their websites will be left eating their competitors’ dust. Now that consumers have instant access to video on a myriad of platforms-PCs, laptops, smartphones, and iPads, to name a few-they’ve come to expect video content on every website they visit. The demand for video is growing, and the need for high-quality videography is expanding by the hour.

The internet and digitization have changed the culture of multimedia. Evideo has become the staple of our online browsing activity. And online video also has overtaken the business landscape-soon any web site without evideo will be left far behind its competitors. Learning to produce good video content is key to the future success of your business.

Daniela Testolini has 19 years of video editing and video production experience that includes broadcast, online, national and international work. http://evideoproducer.com in a valuable resource offering tips on all aspects of video production. Sign up now for your free report and discover the 7 mistakes most newbies make at http://evideoproducer.com

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