How to Create a Banner Design for Small Business?

September 30, 2010 by  Filed under: other 

We all possess a limited set of expertise and to get the work done that we don’t have any knowledge of we go to the experts of that particular industry. The same is true when it comes to creating a banner design for small businesses. Small businesses possess expertise related to the products they sell or services they provide. However, they may not necessarily be experts in design. Thus, it is best for them to hire a banner designer to get the job done. Due to limited funds available, small businesses look for affordable yet professional designers for this purpose.

You may find a professional designer, but do you know how you should guide him? How will you know that the designer is on the right track? What if he is not really a true professional and he wants to get the work done without paying much attention to details? What will you do in such a situation? As you are not an expert, you might scratch your head and say that you won’t be able to guide the designer and this is the very reason you are hiring one. Well, the good news is that there are only a few things you have to know to guide your designer professionally.

The first thing that you need to tell the designer is to visit the site or portal where you intend to place your banner for marketing. Tell the designer to analyze the page and then create a design that will look appealing as well as stand-out. A prominent banner will help you get more clicks then an ordinary and dull banner. After analyzing the page, it will be easier for the designer to begin the work and create the initial concept that will look visually appealing on the portal.

Tell the banner designer not to use lots of colors in your banner. Also, your banner must have relevant images (if any) to ensure that your market will actually understand your business model and this will help you increase the click through rate. Colors make a huge impact on the credibility of a banner. Using irrelevant colors will show lack of professionalism. Thus, you will lose your credibility and people will refrain from clicking the banner and visiting your website. If possible, find and study the banners of your competitors and see how you can come up with a better and more attractive banner design.

Now, do not make your banner look messy by writing too much content. Ensure that your copy is concise and to the point. Don’t write long paragraphs. Simple words should convey your message powerfully. Ensure that the content can be read in less than 5 seconds by your market. People don’t have time to read small-sized font and long paragraphs. Make your copy powerful and design attractive to get the best out of your banner advertisement.

So, now you have learned how you can create a banner design for your business and guide the designer effectively and correctly.

Sha Amen is an expert writer in the field of graphic designing and loves to write about Banner Design and Web Design services to educate the masses.

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