How to Use Youtube to Position Yourself As an Author-Expert

September 30, 2010 by  Filed under: Video 

Everyone likes to have a face to go with a name, but as an author, you may not have that many opportunities to get face-to-face with your readers. Luckily, the advent of new media lets you show readers and the media your face, and helps you give them a taste of a live, in-person experience, a teaser of what to expect should they attend one of your events or book you for an interview.

New media has opened up many new avenues that give authors the opportunity to connect with potential readers and position themselves as experts in a more personal and engaging manner. One of the most popular new-media venues is YouTube, where you can not only post and share videos but also create your own channel, allowing you to share a series of videos on a related topic in an entertaining and informative way.

To make the most of YouTube, your videos need to be:

1. Short: We live in a world of short attention spans. Keep your message brief in order to keep viewers engaged.

2. Informative: Your posts should provide value or information to the viewer. YouTube has more than enough renditions of Lady Gaga and plenty of people filming their pets looking adorable. Stand out from the crowd by giving people something they can really use.

3. Entertaining: Yes, you are competing with cute pets, dancing babies, and Lady Gaga, so in addition to being informative you need to be entertaining. This doesn’t mean being gimmicky, it just means delivering your information in a lively and personal manner.

4. Quality: In order to be worth anything, your video has to look moderately professional and be easy to view. Make sure you use good equipment, edit the video if necessary, and avoid posting files that are too grainy or that require constant buffering.

5. Relevant: Above all, the video needs to be relevant to your audience. In order to reach your audience effectively, your video content must be consistent, so don’t go off topic unless you plan on changing the direction of your platform outreach.

You don’t need a film degree or a large presentation to start making use YouTube. Start by taking a concept from the body of content in your book or one of your articles, breaking it down into simple parts, and then delivering it as a series. Post the videos on all your social media accounts (not just YouTube) and on your website, and make sure to list your contact information at the end of every one of your videos. This will all help drive traffic to your website and social media outlets, and will help you position yourself as an expert and grow as an author.

Shennandoah Diaz is the Business Development Assistant for Greenleaf Book Group, a publisher and distributor for independent authors and small presses. Diaz is responsible for creating white papers, case studies, and other materials that educate authors on publishing and the Greenleaf Model. Learn more at

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Shennandoah Diaz - EzineArticles Expert Author

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