Making Google AdWords Work for Your New Site

September 30, 2010 by  Filed under: PPC 

Once you have finally decided that Google AdWords is the right way for you, then you have to immediately set out and sign up for the Google AdWords standard edition and create an account for your new site. There a few things to take into consideration when you are just starting out in order make sure that AdWords is going to work for you.

First off, paint a picture in your mind who your target demographics are and Google AdWords provides options for you in over two hundred countries and more than ten languages. You can even opt to have Google show your ads to only a specific group of users in specific regions or cities and this choice saves you unnecessary clicks from people who do not have any relation and interest on your product.

After identifying your target market, now comes the time to start creating your ad text and choosing the right keywords for it and Google AdWords has the right tools for you to be able to get the keywords that will work for you to trigger traffic onto your site. AdWords even has the tools for monitoring if your keywords are really working and the Google Editor will help you edit your ad and change anything that is showing as not helping your aim at all offline so that when you go online the system automatically updates your ad based on the amendments that you made.

At this point, you can now set the amount that you want to spend on your ad, choose a currency that you would want, then set your daily budget and cost per click. With Google AdWords, you can determine the amount you will be spending moving forward and you can spend as much or as little as you want to and this setup is really great if you are not that confident with your ad and you still want to see the outcome hence you can opt to spend only a small amount and increase it as you see fit.

Your daily monetary output should be equivalent to your monthly pledge so the way to compute is your monthly ad campaign cost evenly divided by the number of days in a month so if your allotted budget is thirty dollars in a month, it falls to a dollar a day. To help you with this, Google AdWords will suggest a daily budget based on historical information and on your targeting options.

For cost per click, a suggested maximum cost per click is calculated by the AdWords system computed based on the entered keywords. If you choose the maximum suggested cost per click, you may find your link belonging to the top list on the search engine results page.

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