Navigate the Site With the Power of SEO

September 30, 2010 by  Filed under: Search 

Many words have been written about the importance of SEO and how to make sure that your website makes it to the first page of Google, a position many consider the holy grail of search engine optimization. But should you be concerned about just Google or should you consider other search engines? Well, the big player is undoubtably Google to the point where there is still little point considering much else with the possible exception of Yahoo. Google, for example, has almost 100 times the search hours spent at Lycos.

So what should you consider when making sure that your website is suitably optimized? The first items to check are the headings and sub headings. Have a heading or a subheading after every first or second paragraph. Try to include your keywords and the main key expressions in your headings and subheadings.

A few years ago the web was inundated with other search engines such as HotBot,, WebCrawler and Dogpile. Most of these have disappeared or have turned their attentions to other website activity rather than trying to compete with Google as search engines. For example, Northern Light, a system well known in the late 1990s, now provides search and content integration solutions for enterprises and individuals. In other words, it sells search software. And in the cases in which the search sites are still running, they’re mostly fed by other search systems., HotBot, and MetaCrawler get search results from Teoma/Ask Jeeves, for instance, and gets results from Inktomi.

Are you getting confused yet about how all the major search systems are related? Don’t worry; the picture will become clearer. A complex Web of relationships between the major search systems exists. Secondary feeds, sometimes known as backfill, are ones in which a search system feeds to a search site results that may or may not appear; in some cases, secondary feeds appear if the primary feed is unable to find good matches for a search. Inktomi, owned by Yahoo!, provides secondary feeds to sites such as Excite, LookSmart, and Overture. Some search sites combine both an index and a directory.

Yahoo! gets its index results from Google but builds its own directory. Google, on the other hand, builds its own index but gets directory results from the Open Directory Project.

PPC (pay-per-click) results are basically advertisements – search results that appear because the Web site owners are willing to pay each time someone clicks the link. Google provides PPC results to many sites, including AOL, Netscape, Ask Jeeves, and Amazon. Yahoo! gets its PPC results from Overture, a company it recently purchased.

Nathaly Dedeyan is co-owner of Pingler, a free online ping resource. Visitors may use the free ping facility to increase traffic to their blogs or websites. Web traffic is essential to any online resource coupled with the right tool and expertise.

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Nathaly Dedeyan - EzineArticles Expert Author

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