Pay Per Click Campaigns

September 30, 2010 by  Filed under: PPC 

Driving traffic to your website is a mountainous task. With thousands of websites on the internet, you will be able to get the desired traffic to your website only if your website gets listed in the top 10 or 20 positions in Google and other top rated search engines. However, it is not that easy to secure your place in the top 10 or 20 positions. Moreover, it is a time consuming process as well. If your website is a brand new website, then it first needs to be indexed and get the desired ranking. So it will take anywhere between three to six months before your website sees a decent number of visitors through organic search. To keep yourself covered during this waiting period and to supplement the organic traffic you can make use of Pay Per Click advertising. Pay Per Click or PPC is one of the fastest ways of driving traffic to your website.

Cost Effective Online Promotion

Pay Per Click is considered to be one of the most cost effective forms of online promotion next to SEO. You will be able to get instant traffic to your website using a reliable Pay Per Click program. One of the greatest advantages of Pay Per Click programs is that you need to pay only for the traffic that you get to your website through the PPC ads. Depending on the Pay Per Click program that you have chosen, your ads will be displayed in the relevant networks. When a visitor clicks any of your ads and visits your website, you will be charged. This is a cost effective form of advertising because you will be paying only for the traffic you get.

Setting up of Pay Per Click Programs is Easy and Fast

The setting up of the Pay Per Click program is fast and easy. Unlike the time consuming SEO process, Pay Per Click does not take such a long time. You can have your PPC program up and running in just few minutes. You can also maximise the potential of your Pay Per Click program by getting professional help.

Getting the Best Results

There are a number of factors that you should take into consideration for the success of your Pay Per Click program. The first and the most important aspect of Pay Per Click success is the right choice of keywords. Your keywords will determine how targeted your visitors are. If you do not select your keywords correctly, you are very likely to get stray traffic. Your PPC program will turn out to be loss making if you do not get targeted traffic as you will be charged every time a visitor clicks on your ads. Your ROI will be high only when the visitors who are clicking on your PPC ads are people who are seriously looking for your services and products.

The second important aspect of success lays in the effectiveness of your ad headings. You must put in a lot of thinking into your headings so that they are highly impressive. It is not enough to have your website listed in PPC sponsored ad columns. You will benefit only when visitors click on your ad and visit your website. If you do not have impressive headings, then it is not possible to get a good click through rate.

The third crucial aspect is the ad text. You will be able to use only a very limited number of characters in creating your ad text. So you should learn to create succinct ads that are powerful enough to attract the visitors. It should match their search queries and if it does not match their search queries, then you cannot expect the visitors to click on your PPC ad.

That is not everything, there is yet another important aspect to be taken into consideration. Getting the visitors to your website through PPC is only half the work done. The traffic that you get will be fruitful only when they complete the sales cycle. So your landing pages also play a very vital role in the success of your Pay Per Click campaign. Visitors should be able to find what they are looking for quickly in the landing page. Internet users are always highly impatient. If your landing page is not well designed, they will not have the patience to search for the information they are looking for; this page should contain keywords they used to come to your website and they should be given prominence. If you have any offers and discounts then the information about this too should be given prominence. Provide all the information they need in the landing page so that they do not have to visit too many pages in your website to complete the sales cycle.

Targeting your Visitors for Higher Rate of Success

You will be able to increase your PPC ROI if you can get highly targeted visitors. For example if your services or products are limited to a certain part of your country or limited to a certain location, then there is no point in getting international visitors. Getting international visitors for a localized service will only increase the ad spending. Every time your international visitor clicks the ad you will be charged. So you must make use of geographic qualifiers in your ads. Otherwise, you will end up paying for traffic that is not very useful for your business.

When to use Pay Per Click Campaigns

You can make use of Pay Per Click whenever you want to increase your traffic count and your sales level. For example you may have announced a sale or an attractive offer to promote your sales levels, by making use of Pay Per Click campaigns during such times, you will be able to get better results. Alternatively, during the holiday season when everyone is in the mood for spending, you can take advantage of the season to increase your sales level by sending additional traffic to your website.

For more information about Pay Per Click then visit

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