SEO Service Tips For The Do It Yourself Business Owner

September 30, 2010 by  Filed under: Search 

If you’re reading this and you haven’t yet paid someone or designed your own website yet than your actually in a good place my friend.

1) Research, the most important thing while designing your business. If you’ve been in business for awhile than you know if you’ve done the proper amount of research for your business. The same principals apply to your website.

a) Research the keywords that your potential customers would use to find your business or service. One important note about keyword research, to get it right takes time, practice and a lot of learning, using a professional SEO service would be well worth the money here. If you get this wrong your whole campaign and all that work will be for nothing.

2) On page optimization, this includes making sure all of your meta tags, title tags and links are properly formulated and placed on your site. One thing about title tags, this is what people see at the top of their browser when your site comes up, it is also very instrumental in the placement of your site in the search results. You want to have your main keywords, which hopefully are also in your domain name placed in the title tags of your pages.

3) Off page optimization refers to everything that transpires off the web site. For example building links to your web pages. When you build links to your pages it’s like getting votes from other websites, Google sees this as a good thing and rewards you according to the popularity of the links your getting.

a) There are two kinds of links, one way and reciprocal. Reciprocal means you place a link on your site to site A and site A places a link back to your site from there’s.

b) One way links which are the best you can have are links that only point to your site. There is no link on your site pointing to theirs. Some examples of these are article directories, submitting to web directories and web 2.0 sites.

If you follow some basic principles and with enough time you can perform your own SEO campaign, however if your focus is on your business then I suggest you consider a professional SEO services company.

Learn how to take your website to the top of all major search engines, contact Columbus SEO Services

Click here to see how Professional SEO Services can help you achieve the results you want

Article Source:

Byron Cole Smith - EzineArticles Expert Author

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