Simple Link Building Tips

September 30, 2010 by  Filed under: PPC 

In today’s world, it is imperative for you to improve the visibility of your website and increase the volume of web traffic to promote your business. There are various ways in which you can achieve this objective, but the most effective method is probably the link building technique. It helps you improve your website’s search rankings. If your business depends solely on attracting potential consumers through your website, then you just cannot afford to ignore the importance of getting back links for your website from other sites. Back links also give you a marginal benefit of referral traffic too.

Link building is not as simple as it sounds. You need to have a well thought of strategy to build links on the internet. It’s best to have back links from high traffic, popular websites and webpages, so that you get the maximum benefit of the links. But it is not easy to acquire links on such sites/pages. Here some good ways to build links for your website on the world wide web:

Submit Your Site to Web Directories

There are several web directories where you can submit your website URL. These directories need to approve your website’s link inclusion in their database. Once approved, your link appears on their website. The process of submitting your website to web directories can be tedious and you can outsource the task if you don’t have the time to do it yourself.

Another alternative is to build your links in forums and blogs. Sign up for forums and encourage various discussions about your products and services. Leave links to your website on these pages to attract traffic.

Social Networking Websites

Post your links in various social networking websites. These sites are immensely popular and you can expect a lot of traffic to your website if you post links to interesting and fresh content.

Article Marketing

Free articles with your link embedded within the body or in the by-line can be quite effective. This is one of the most popular ways of building links. It is also one of the easiest.

Content Syndication

You can promote your site by offering an incentive for publishing your link. This is highly effective and it works faster than most other methods. For example, some companies syndicate content in exchange for a link.

Buying Advertisements

Yet another option is to buy link advertisements. There are two possibilities under this category – buy full advertisements or buy only the links on popular websites.

Press Releases

You can also issue a press release about some latest event in your company. This will help in building your brand as well as getting a back link.

Reciprocal Links

You can build reciprocal links with similar websites. This will benefit both you and the other website owner. The users who visit the other site can follow the link to your site and increase your traffic. But make sure that the links are useful for the users and are from a related field.

Link building is a great technique to increase the number of visitors to your website and promote your business. But make sure that you follow a structured approach so that you are able to measure the effectiveness of different techniques and focus on those that work best. is an seo company specializing in internet marketing and ppc advertising.

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