Small Business Search Engine Marketing Tips for Getting More New Customers Online

September 30, 2010 by  Filed under: Search 

If you’re a small business owner who’s looking for a better way to get more new customers, leads, & prospects, then one of the best ways is to setup a “local listings” account on Google, Yahoo, & Bing.

The local listings directories have been around for only the last couple of years, and can provide you with quick, easy, and free direct response advertising for your business.

Best of all, after you setup your accounts, you’ll be able to include a direct link to your website or landing page, your direct email address, your physical address, your phone & fax numbers, and much, much more.

There are tips and tricks to help you find the ideal optimization for your site. First of all, you’ll want to do a search on Yahoo, Bing and Google. This way, you can see if your business is already out there and has a listing. If you do see that, then you can actually just claim the existing listing and update that versus creating a totally new listing. This going to get you a lot quicker turn around as you already have placement, and you are just going to enhance what already exists. If you can ever claim your existing listing go ahead and do that versus creating a new one-it will save you a fair amount of your valuable time!

Next, before you optimize, make sure you go to each of the three search engines and do a search for the specific keyword phrase you’re trying to optimize. For example, if you’re trying to optimize for the business name Houston Plumber, then you want to do a search on each of the search engines for Houston plumber. Then look at what returns from your search. If there is no local listing returned, then typically it means they haven’t had a chance to index the information and include it in the results. It’s probably coming down the road.

If you haven’t already, start a spreadsheet that contains all of the keywords you have researched for frequency. If the term you are trying to optimize does not come up, go to another keyword term to optimize and make certain that one appears. There is no point in optimizing for a phrase that doesn’t show up. Only go after two to three keyword phrases in your business name. That’s one of the biggest factors for determining your ranking.

For example, a good business name would be home plumbers and 24 hour or plumber, or something similar. You’ll only want to include the city name once. Don’t say Houston plumber and Houston emergency plumber. You’ll want to just make the name look fairly natural but make sure you include at least two of your main keyword phrases in your business name. If you can fit in three that’s even better. Google is changing the keywords allowed from time to time, so just go within their rules and do what you can.

In addition to including a business name in your listing, you need more information, such as a local location. In your listing, try to use a physical address whenever possible; not a PO Box. Physical addresses have been shown to rank more highly.

One trick is if you have retail store local you should create a separate listing for every city that you’re in. This is pretty huge! If you’re multiple cities in and around your main city, you can create separate listings in each of those. They will be considered as different listings, you’re going to get ranked higher in that specific city and that’s more links pointing to your website, so definitely take the time to create a separate listing for every city that you’re in.

Using these incredibly simple but highly effective tricks will definitely boost your listing. Accumulating necessary information and putting it into a local listing helps you beat out the competitors who are spending tons of money to get their sites to the top of search listings. Not only are you reaching top listings, you are doing it for free!


If you’re a small business owner who needs more new customers, leads, & prospects, check out the FREE videos from the Local Biz Bully small business marketing home study course at

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